Manager, Brand Advocate

Home Depot • Atlanta, GA

4d

About The Position

The Manager, Brand Advocate coaches and mentors a team responsible for partnering with strategic suppliers to create a best-in-class online customer retail experience. The team enhances online presence at the item level and builds supplier relationships to improve conversion, drive online traffic, and grow sales. The role also involves understanding customer behavior, building strategic plans, and leading presentations with supplier and merchandising partners to align on initiatives.

In support of The Home Depot’s omnichannel retail strategy, the manager frequently partners with cross-functional groups—including Merchandising, IT/Web Operations, Digital Marketing, Product Management, and User Experience—to identify process improvements that optimize effectiveness and support brand renewal and growth. The position reports to the Sr Manager, Brand Advocate and has five direct reports. Overnight travel is typically less than 10% of the time; the description also states “No travel required.” The work is primarily in a comfortable indoor area, with most time spent sitting and frequent opportunity to move about. On rare occasions, light articles may need to be moved or lifted; unpleasant conditions would be infrequent and not objectionable.

Requirements

• Must be at least 18 years of age.
• Must be legally permitted to work in the United States.
• At least 5 years of work experience.
• Bachelor’s degree or equivalent degree in a field of study related to the job, or the knowledge, skills, and abilities typically acquired through completion of such a program.
• High proficiency in Excel and PowerPoint.
• Well-developed, professional presentation and communication skills.
• Ability to maintain composure and productivity in a dynamic environment.
• Ability to approach problems systematically, research alternatives, and make appropriate recommendations.
• Ability to meet deadlines on long- and short-term projects.
• Experience building teams and identifying top talent.
• Experience navigating difficult conversations.

Nice To Haves

• Experience in Vendor Management Systems, Digital Marketing, Ecommerce, and Merchandising.
• Experience with SQL and Adobe products, including Adobe Analytics and Workspace.
• Technical aptitude and ability to learn database systems and web-based platforms such as JMP/SAS, BrightEdge, and Google AdWords.
• Proven experience working with major consumer brands and understanding how to support and differentiate them in the digital space.
• Understanding of basic corporate financial practices.

Responsibilities

• Partner with vendors and cross-functional teams to build, implement, and evaluate processes that create program efficiencies, while cultivating and maintaining strong supplier and merchandising relationships.
• Assign project duties to team members and assess project progress through weekly meetings to ensure deliverables are met; manage budgets and resources so program execution is on time and within budget.
• Translate business goals into strategic program initiatives; analyze customer behavior using data such as clickthroughs, surveys, and heat maps; identify growth opportunities, build brand awareness, pitch new business, and uncover process improvements.
• Develop and manage a team that builds plans to improve the online customer experience and identify online growth opportunities for key suppliers.
• Ensure the team is trained and executes content optimization, supplier support, and project planning.
• Lead presentations with supplier and merchandising partners to gain alignment on planned initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager