Lead Analyst-Digital Brand Advocate

Lowe's Home Centers•Mooresville, NC

4d•Onsite

About The Position

The Lead Analyst-Digital Brand Advocate works with strategic suppliers and cross-functional teams to optimize brand-focused online customer experiences on Lowes.com. The role builds business relationships with suppliers to analyze and improve online sales, traffic, and conversion by improving content, browse behavior, promotions, fulfillment, assortment mix, inventory, and returns. The Lead Analyst ensures existing, new, and promotional items are optimized and supports suppliers with online and system troubleshooting. The role requires understanding customer behavior, developing strategic plans, and leading presentations with supplier and merchandising partners to align on initiatives. It supports omnichannel retail strategies and works with cross-functional leadership to identify process improvements that increase effectiveness and support brand renewal and growth.

Requirements

Bachelor’s degree in business, marketing, finance, statistics, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
6–7 years of experience in ecommerce, digital or retail merchandising, digital marketing, or vendor management.
Experience optimizing flexible fulfillment models with a multichannel retailer.
Experience analyzing assortments to determine gaps and optimize assortment mix.
Proven experience leading or facilitating complex projects requiring multiple stakeholders and affecting the broader organization.
Proven experience with major consumer brands and supporting and differentiating them in the digital space.

Nice To Haves

Master’s degree in business, marketing, finance, statistics, or a related field.

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment, and drive conversion.
Use customer satisfaction scores, reviews, and questions and answers to continuously improve the customer experience for assigned brands.
Serve as the subject matter expert for the supported brands’ assortment and strategy.
Act as the primary point of contact for issues concerning online SKU presentation and brand performance.
Build and lead presentations with suppliers and merchants to drive strategic plans and analyze execution.
Report and communicate results to senior leaders internally and at supported vendors.
Provide accurate digital-channel reporting and insights related to content, product information, assortment, and competitive gaps or opportunities.
Use data to improve conversion and basket size through cross-sell, up-sell, and bundling strategies.
Analyze competitive data and recommend SKU and pricing optimizations.
Use knowledge of the shopping funnel and site technologies to optimize search and browse experiences for assigned brands.
Work with content management to optimize premium content for assigned brands and prioritize execution to maximize returns.
Create project plans and align with merchandising and suppliers to drive execution.
Analyze sales and distribution of direct-to-consumer products and provide insights and recommendations to core and regional merchants.
Act as a subject matter expert for new team members by providing troubleshooting support, mentoring, and active onboarding and coaching.