Lead Analyst-Digital Brand Advocate

Lowe's Companies, Inc.•Mooresville, NC

6d•Onsite

About The Position

The Lead Analyst-Digital Brand Advocate works with strategic suppliers and cross-functional teams to optimize brand-focused online customer experiences on Lowes.com. The role builds supplier relationships and analyzes ways to improve online sales, traffic, and conversion by identifying opportunities in online content, browse behavior, promotions, fulfillment, assortment mix, inventory, and returns. It ensures existing, new, and promotional items are optimized and helps suppliers with online and system troubleshooting. The Lead Analyst understands customer behavior, develops strategic plans, and leads presentations with supplier and merchandising partners to align on planned initiatives. The role supports omnichannel retail strategies and partners with cross-functional leaders to identify process improvements that increase effectiveness and support brand renewal and growth. It also provides expertise, mentoring, troubleshooting, onboarding, and coaching for new team members.

Requirements

Bachelor’s degree in business, marketing, finance, statistics, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
6–7 years of experience in ecommerce, digital or retail merchandising, digital marketing, or vendor management.
Experience optimizing flexible fulfillment models with a multichannel retailer.
Experience analyzing assortments to determine gaps and optimize product mix.
Proven experience leading and/or facilitating complex projects involving multiple stakeholders and producing impacts across the broader organization.
Proven experience with major consumer brands and supporting and differentiating them in the digital space.

Nice To Haves

Master’s degree in business, marketing, finance, statistics, or a related field.

Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment, and drive conversion.
Use customer satisfaction scores, reviews, and questions and answers to continuously improve the customer experience for assigned brands.
Act as the subject matter expert for assigned brands’ assortment and strategy.
Serve as the primary point of contact for issues related to online SKU presentation and brand performance.
Build and lead presentations with suppliers and merchants to develop strategic plans and analyze execution; report and communicate regularly with internal senior leaders and supported vendors.
Provide accurate digital-channel reporting and insights about content, product information, assortment, and competitive gaps or opportunities.
Improve conversion and basket size by using data to optimize cross-sell, upsell, and bundling strategies.
Analyze competitive data and provide SKU and pricing optimization recommendations.
Use knowledge of the shopping funnel and site technologies to optimize search and browse experiences for assigned brands.
Work with content management to optimize premium content for assigned brands and prioritize execution to maximize returns.
Create project plans and align with merchandising and suppliers to drive execution.
Analyze sales and distribution of direct-to-consumer products and provide insights and recommendations for core and regional merchants.
Serve as a subject matter expert for new team members, provide troubleshooting support and mentoring, and participate in onboarding and coaching new advocates.