Lead Brand Digital Content Manager

New Belgium Brewing•Colorado Remote, CO

2d•$80,000 - $105,000•Remote

About The Position

This position is responsible for conceptualizing, producing, and executing content for social and digital platforms within New Belgium. The role leads the creative vision and execution for digital communications, media, and marketing programs, and designs and develops content to support and enhance New Belgium’s individual brand portfolio. It collaborates with internal teams, brand partners, creators, distributors, and sales to develop and deliver content across digital channels. The position is remote or office-based and involves 10%–25% travel.

Requirements

Bachelor’s degree in Business Administration: Marketing or Graphic Communication Design, or equivalent related experience.
At least 4 years of creative direction and execution experience.
Demonstrated liaison skills, including invention, imagination, and originality.
Strong working knowledge and proficiency in design programs.
Ability to manage multiple projects and details simultaneously and proactively solve problems.
Self-direction, tact, diplomacy, and a clear, courteous, and professional manner.
Advanced oral and written communication skills and the ability to work cooperatively with team members.

Responsibilities

Lead the creative direction of New Belgium’s brand strategy and photograph and design assets that bring the creative and strategic vision to life.
Lead execution of the approved brand strategy across digital and social media.
Fulfill asset needs across the brand portfolio and ensure requested assets align with New Belgium’s creative strategy.
Partner with internal teams to conceptualize and produce content for digital platforms, including Facebook, Instagram, Twitter, YouTube, the website, and email marketing.
Collaborate with brand partners, the innovation team, internal and external content creators, distributors, and the sales team to coordinate support for brand initiatives.
Analyze creative work to identify platform-specific best practices, areas for improvement, and opportunities for exploration across digital channels.
Develop social media content, including photography, video, design, and stories, and produce media that showcases relevance within compatible consumer communities.
Identify emerging digital trends and define website, email, and social media best practices.
Perform other projects and duties as assigned.