Digital Content Lead

Nexstar Media Group, Inc. • Portsmouth, VA

6d • $88,000 - $92,000 • Onsite

About The Position

WAVY-TV 10, FOX43 and The CW Hampton Roads seek an experienced, forward-thinking Digital Content Lead to drive digital content strategy and operations across three television brands in the Virginia Beach/Norfolk, Virginia market. As a member of the newsroom management team, this leader will shape digital content, social media, streaming and connected TV initiatives, with a focus on breaking news, multiplatform storytelling, audience engagement and streaming promotion. The role calls for a collaborative, results-driven leader who can set priorities and measurable goals, support innovation and accountability, and develop staff.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media or a related field, or equivalent experience.
• At least five years of leadership experience in digital news, audience development, streaming, social media or multiplatform content operations.
• Demonstrated success driving audience growth and managing high-performing teams.
• Strong knowledge of digital analytics, SEO, audience behavior, social media platforms and streaming ecosystems.
• Excellent editorial judgment, communication, organizational and leadership skills.
• Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.

Nice To Haves

• Experience working across broadcast, digital, social and streaming platforms.

Responsibilities

• Lead the station’s digital, social, streaming and CTV content strategy as a member of the newsroom management team.
• Partner with newsroom leaders on multiplatform content planning, audience growth and coverage execution.
• Direct digital coverage during breaking news, severe weather and major events.
• Drive growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty and multiplatform content execution.
• Foster employee development, adoption of digital-first workflows and achievement of newsroom strategic objectives.
• Lead WAVY+ and streaming initiatives, identifying opportunities for live and original content.
• Supervise content producers, providing coaching, performance management and professional development.
• Establish clear goals, expectations and KPIs for newsroom staff.
• Provide regular feedback, performance evaluations and development opportunities for staff.
• Foster collaboration across broadcast, digital, social and streaming platforms and promote a digital-first newsroom culture.

Benefits

• Career path to grow professional experiences.
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
• Retirement savings plan with company match.
• Disability accident insurance, hospital indemnity, critical illness insurance, life insurance, AD&D, identity protection and employee assistance program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager