Manager, Account Based Marketing

Aprio • Atlanta, GA

1d

About The Position

Aprio, a Top 20 U.S. business advisory and accounting firm, is seeking a Manager, Account-Based Marketing (ABM) to build and run its account-based programs end to end. Seated within the digital marketing team, this role turns account strategy into coordinated campaigns that reach the right buying groups with the right message at the right moment.

This builder and connector role defines which accounts Aprio pursues and how they are tiered, then works across content, design, email, paid media, web, go-to-market (GTM), business development, and client advisors to bring campaigns to life. The manager will use AI daily to scale research, personalization, content assembly, and reporting while preserving depth and quality. The role requires hands-on ABM platform expertise, cross-functional orchestration, analytical skills, and an understanding of complex B2B buying cycles.

Requirements

• At least five years of hands-on ABM experience in a B2B environment, including strong understanding of complex, multi-touch B2B buying and selling cycles.
• Track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline.
• Deep, hands-on experience with ABM platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools.
• Strong hands-on HubSpot proficiency, including campaign management, lists and workflows, and reporting.
• Strong cross-functional orchestration skills and ability to align content, design, email, paid media, web, and business development without formal authority.
• Comfort with intent data, firmographic data, and account scoring, and judgment in evaluating what the data indicates.
• Hands-on experience applying AI tools in marketing, such as account research, content creation, personalization, or campaign operations, with evidence of improving output and helping teammates adopt new tools and workflows.
• Analytical fluency, including ability to build a measurement framework, interpret results, and defend recommendations.
• Clear, persuasive written and spoken English, including ability to write for a U.S. B2B audience.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.

Nice To Haves

• Background in professional services or another considered-purchase, relationship-driven B2B industry.
• Familiarity with private equity, middle-market, or high-growth company audiences.
• Experience running programs across multiple industries or service lines simultaneously.
• Comfort building landing pages or digital experiences directly in a no-code platform.
• Experience working with or within a U.S.-based marketing team across time zones.
• HubSpot or 6sense certification(s).

Responsibilities

• Build and run account-based programs from account strategy through campaign execution and measurement, in partnership with the Growth team, GTM team, business development, and client advisors.
• Build and tier target account lists using intent data, firmographics, HubSpot signals, and advisor input; segment accounts into one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures.
• Map buying groups, identify account personas and committee dynamics, and create journey maps for each stage of the buying process.
• Brief content and design teams, coordinate tailored campaign assets, translate account and industry insights into creative briefs, and maintain a governed, reusable content library.
• Partner with inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.
• Brief the paid media team on account-targeted display, social, and search programs, including audience building, budget allocation, and creative rotation.
• Collaborate with the website team on landing pages, personalized destinations, and account microsites that support campaign conversion.
• Equip advisors with talk tracks, sequences, and account intelligence for timely follow-up on engagement.
• Use AI in daily work and support team adoption by identifying use cases, documenting repeatable workflows, and applying AI within firm data-handling and confidentiality standards, with human review of client-facing work.
• Own program measurement, tracking account engagement, buying-group coverage, influenced pipeline, opportunity progression, and ROI; run structured tests on audience, offer, message, and channel mix.
• Administer the ABM technology stack and maintain clean data flows between it and HubSpot.

Benefits

• Medical insurance from the first day of employment.
• Dental insurance from the first day of employment.
• Vision insurance from the first day of employment.
• Flexible Spending Account and Dependent Care Account.
• 401(k) with profit sharing.
• 9+ holidays and discretionary time off structure.
• Parental leave for primary and secondary caregivers.
• Tuition Assistance Program and CPA support program with a cash incentive upon completion.
• Discretionary incentive compensation based on firm, group, and individual performance.
• Incentive compensation related to origination of new client sales.
• Wellness program.
• Flexible working environment, including remote and hybrid options.
• Competitive compensation and industry-leading benefits.
• Professional growth opportunities and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager