Account-Based Marketing Manager

Fieldwire

4h•$130,000 - $150,000•Remote

About The Position

Fieldwire is seeking a hands-on Account-Based Marketing (ABM) Manager to build and run its account-based marketing strategy from the ground up, with a focus on creating pipeline, accelerating revenue, and strengthening go-to-market alignment. The role reports to the Growth Marketing Team Lead and partners with Sales, Sales Enablement, Marketing Operations, Content, Product Marketing, and regional teams. It is fully remote within the United States, with the East Coast preferred.

Requirements

Bachelor’s degree in Business, Marketing, or a similar field.
4–6 years of experience in B2B SaaS demand generation or ABM, with hands-on ownership of account-based programs.
Direct, hands-on experience with the 6sense platform.
Solid understanding of how marketing and sales motions connect, including MQL logic, pipeline stages, and Salesforce CRM data flows.
Experience with Marketo or a comparable marketing automation platform.
Ability to work independently in a fast-paced environment where priorities shift and not everything is defined.

Nice To Haves

Experience in construction technology, field operations software, or other industry-specific B2B SaaS.
Exposure to multi-market or international campaign execution.
Experience with Dreamdata or similar revenue attribution platforms.
Familiarity with LinkedIn Ads and intent-based audience targeting.

Responsibilities

Own the 6sense platform day to day, including managing intent data, building audiences, monitoring account engagement signals, and sharing actionable insights with sales and marketing teams.
Build and maintain Fieldwire’s target account list, partnering with Sales to define and continuously refine the ideal customer profile across markets and segments.
Design and execute multi-channel ABM campaigns across paid media, email, content, and sales outreach to provide a coherent account experience.
Align with sales teams across markets on target accounts, share intent signals in real time, and establish feedback loops around lead quality and pipeline progression.
Collaborate with the digital agency, design, and content teams to develop account-specific assets and messaging for construction and field operations personas.
Define and track ABM performance metrics, including account engagement, influenced pipeline, and deal velocity, and report on program performance with recommendations.
Manage budgets and resources to maximize return on ABM initiatives.
Contribute to broader demand generation strategy alongside the CRO and Lifecycle Manager, identifying connections between ABM, inbound, and lifecycle programs.