Lifecycle Marketing Program Manager

Elevations Credit Union•Broomfield, CO

13h•Hybrid

About The Position

This position is responsible for the strategy, design, implementation, and optimization of member journeys that support member acquisition, onboarding, activation, engagement, retention, reactivation, and relationship growth. This role defines audience strategy, personalization, testing, and measurement across the member lifecycle, ensuring communications are coordinated, compliant, and aligned to member and business needs. This role balances strategic planning with hands-on execution to lead lifecycle marketing initiatives and partner with stakeholders across the organization to translate growth priorities into connected, relevant, and measurable member experiences.

Requirements

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or equivalent combination of education and experience.
4+ years of experience in lifecycle marketing, CRM marketing, growth marketing, product marketing, or member/customer engagement.
Experience building customer or member journeys that support onboarding, activation, engagement, adoption, retention, reactivation, or cross-sell.
Strong grasp of lifecycle marketing, journey management, segmentation, personalization, and testing/optimization.
Direct experience working in marketing automation or CRM platforms.
Ability to translate business priorities into campaign briefs, audience strategies, channel plans, and measurable success metrics.
Strong analytical skills, with the ability to turn performance data into actionable recommendations.
Proven ability to lead cross-functional work across multiple business units and stakeholders.
Strong attention to detail, with the ability to manage multiple initiatives, approvals, and timelines in a regulated environment, including working knowledge of compliance considerations (disclosures, opt-out, accessibility, privacy/data use).

Nice To Haves

Previous experience in financial services, credit union, banking, fintech, subscription, or membership lifecycle marketing.
Experience coordinating communications across a range of member-facing channels, including digital, print, and vendor-managed touchpoints.
Experience with onboarding, product adoption, retention, win-back, cross-sell, next-best-action, or relationship-growth programs.
Experience with behavioral segmentation, trigger-based campaigns, journey mapping, A/B testing, attribution, and performance dashboards, including partnering with analytics teams on reporting and optimization.
Preferred experience with marketing, CRM, or analytics platforms such as HubSpot, Marketo, Salesforce, Adobe, GA4, Tableau, Power BI, or Looker.
Familiarity with financial services marketing regulations, member data governance, accessibility standards, CAN-SPAM, and compliance review processes.
Experience using automation or AI-enabled tools to improve marketing efficiency, personalization, testing, or journey optimization.

Responsibilities

Develop and optimize lifecycle strategies across member acquisition, onboarding, activation, engagement, retention, reactivation, and relationship growth.
Map priority member journeys to identify friction points, communication gaps, and adoption opportunities.
Translate business priorities into journey briefs, audience strategies, personalization approaches, channel sequencing, and success measures.
Directly own and execute email marketing, from planning through send and performance tracking.
Lead planning and coordination of lifecycle campaigns across the full range of member-facing channels, sequencing channel mix based on journey needs and business priorities.
Develop campaign briefs and requirements, coordinate stakeholders and vendors, and support deployment readiness.
Execute or facilitate select channels directly as needed, ensuring communications are connected, timely, accurate, and compliant.
Define member journey and campaign success metrics, including engagement, conversion, product adoption, onboarding completion, retention, reactivation, PFI, and share-of-wallet.
Ensure tracking, attribution, segmentation, and reporting frameworks support accurate measurement.
Lead test-and-learn efforts across audience, timing, channel mix, cadence, personalization, and calls to action.
Translate performance insights into recommendations for continuous improvement.
Serve as a lifecycle communications planning lead across Digital, Analytics, Product, Retail/Branch, Compliance, Operations, Creative, vendors, and other teams.
Maintain visibility into lifecycle communication plans to reduce channel conflict, duplication, member fatigue, and disconnected experiences.
Support governance around cadence, timing, approvals, accessibility, regulatory standards, and member data considerations.
Provide member-centric messaging direction, content requirements, personalization guidance, and content hierarchy recommendations with the copywriter, Brand Director, Creative, Compliance, and subject matter experts.
Ensure communications are clear, relevant, compliant, on-brand, and appropriate for channel and lifecycle stage.
Write, edit, or adapt copy only as needed for smaller efforts, testing variations, or channel-specific needs.

Benefits

4 weeks paid time off for full-time employees
work anniversary paid time off
paid volunteer time off
12 paid holidays
Comprehensive medical, dental, and vision plans
employer contributions to supercharge your Health Savings Account
Up to a 4% match on 401(k) contributions
Up to twelve weeks of fully paid parental leave
An extensive Employee Assistance Program that provides personalized care options for your whole household
Ample opportunity to learn, develop and grow with access to LinkedIn Learning, career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement up to $5,250/year