Lifecycle Marketing Manager
About The Position
Focus Partners is seeking a hands-on Lifecycle Marketing Manager to design, build, deploy, and optimize campaigns and customer journeys that support firm growth, client experience, and communications across affiliated firms. This full-stack position combines technical Salesforce Marketing Cloud execution with lifecycle strategy. The manager will personally build campaigns, automations, audience segments, and journeys while helping define program structure, cadence, testing, and optimization. The role requires several years of hands-on Salesforce Marketing Cloud Engagement experience and is not strategy-only or general digital marketing work. The role owns lifecycle strategy and execution for assigned programs, including prospecting, nurture, pre-consultation, client engagement, and advisor-facing journeys. It also includes recurring and one-time communications such as newsletters, event invitations, and lifecycle touchpoints. The manager will collaborate with internal teams and agency partners, maintain campaign documentation and platform standards, troubleshoot campaign and data issues, and apply AI tools to campaign work. This is an exempt position. The expected annual base salary range is $85,000–$120,000. Actual base pay may vary based on experience, subject matter expertise, work location, and skill set. Base pay is one component of total compensation; other rewards may include an annual cash bonus and a benefits package that may include medical, dental, vision, life insurance, and a 401(k).
Requirements
- Bachelor's degree required; Marketing, Communications, Business, or a related field is preferred.
- Three or more years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
- At least three years of recent, hands-on experience building and deploying in Salesforce Marketing Cloud Engagement, formerly ExactTarget.
- Production experience with Email Studio, Content Builder, Journey Builder, and Automation Studio.
- Experience creating and managing data extensions, SQL-based audience segmentation, journey logic, dynamic content, personalization, and automated workflows.
- Demonstrated ability to own both lifecycle strategy and the hands-on technical execution required to launch it.
- Experience with campaign QA, troubleshooting, deliverability, subscription management, and CAN-SPAM or GDPR requirements.
Nice To Haves
- Experience supporting client-facing or regulated communications; financial services, wealth management, banking, insurance, or healthcare experience is preferred.
- Experience with AMPscript, CloudPages, HTML/CSS, APIs, Marketing Cloud integrations, Data 360/Data Cloud, Snowflake, Salesforce CRM, or HubSpot.
- Salesforce Marketing Cloud Email Specialist, Administrator, Consultant, or Developer certification.
- Experience using AI tools such as Copilot, Writer, or Einstein to accelerate campaign work.
Responsibilities
- Build and deploy email campaigns in Salesforce Marketing Cloud Engagement using Email Studio, Content Builder, Journey Builder, and Automation Studio.
- Own end-to-end campaign execution, including audience segmentation, data extensions, SQL queries, dynamic content, personalization, send configuration, and deployment.
- Build and optimize Journey Builder programs, including entry criteria, decision logic, cadence, re-entry rules, suppression logic, and exit criteria.
- Configure and quality-assure landing pages, forms, and CloudPages for prospect, event, advisor, and client engagement programs.
- Own lifecycle strategy for assigned prospecting, nurture, pre-consultation, client engagement, and advisor-facing programs.
- Translate business objectives into journey architecture, audience definitions, contact strategies, testing plans, and measurable success criteria.
- Develop and manage A/B and multivariate tests across subject lines, content, send timing, audience treatments, and journey paths.
- Analyze campaign and journey performance and recommend improvements to segmentation, personalization, cadence, content, and journey logic.
- Execute recurring and one-time communications for Focus Partners and affiliated firms, including newsletters, event invitations, and lifecycle touchpoints.
- Own campaign QA and release readiness across audience accuracy, content, links, data mapping, tracking, rendering, deliverability, and compliance.
- Investigate and resolve data issues, deliverability incidents, failed automations, audience errors, and journey failures.
- Partner with Digital Marketing, Marketing Communications, Content, Client Development, Compliance, CRM, IT, and agency partners to translate briefs into production-ready campaigns.
- Collaborate with the broader Marketing Cloud team on data extensions, integrations, reusable components, documentation, platform governance, and build standards.
- Maintain campaign tracking and documentation, including UTMs, naming conventions, audience definitions, journey logic, testing, and change history.
- Apply AI tools to accelerate content iteration, personalization, documentation, testing, and campaign QA.
Benefits
- Annual cash bonus may be included among other rewards.
- Comprehensive benefits package may include medical, dental, vision, and life insurance.
- 401(k).
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
