Lifecycle Marketing Manager, Expansion

Motive

9d • $89,000 - $127,000

About The Position

The Lifecycle Marketing Manager, Expansion owns strategy and outcomes for prioritized, revenue-facing lifecycle motions within Lifecycle’s broader architecture, agreed priorities, and launch governance. This strategic growth-marketing role independently identifies and frames opportunities, develops journey strategy and customer experiences, and recommends tactics to move customers forward. The role partners with Campaign Ops/MOps for production and technical execution.

The manager leads assigned motions such as product-led growth (PLG), product-qualified lead (PQL) conversion, cross-sell, attach, expansion, or reactivation. They define customer journeys, audiences, messaging, sequencing, channel roles, and success measures; align stakeholders across Product Marketing, Product, Sales, and Legal; and optimize performance against revenue and pipeline goals. Campaign Ops/MOps is responsible for platform implementation, production, QA, deliverability, deployment, and operational monitoring.

The role also tracks program outcomes, shares insights and recommendations with leadership and the broader team, and partners with Analytics and Marketing Operations on orchestration, attribution, and measurement. It involves making day-to-day journey decisions, recommending tradeoffs, testing and learning, and using AI and automation to accelerate routine work while remaining accountable for outcomes and measurement.

Requirements

• 4–6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer-stage-based integrated campaign model.
• At least 2 years of B2B experience.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.
• Working knowledge of digital marketing technologies, including CRMs, pixel tracking, attribution, and campaign tracking.
• Working knowledge of cross-functional collaboration, especially with Sales, Product Marketing, and Product; stakeholder alignment; and project management.
• Comfort making tradeoffs across competing priorities.
• Strong communication skills and ability to present data-driven insights and strategies to cross-functional stakeholders and leadership.
• Ability to turn ambiguity into a clear plan and operate with a high degree of autonomy.
• Customer-first mindset and passion for crafting targeted, impactful user experiences.
• High attention to detail, accuracy, and organization.
• Bachelor’s degree in marketing, business, or a related field.

Nice To Haves

• Experience in SaaS or enterprise software.
• Experience with Marketo, SFDC, or Pendo.
• A constant learner who stays current with the changing digital marketing landscape, including AI and smart automation.

Responsibilities

• Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions, potentially including PLG, PQL conversion, cross-sell, attach, expansion, or reactivation.
• Identify and frame customer growth opportunities using customer, product, and performance insights.
• Define journey strategy, customer experience, direction, messaging, audience, sequencing, channel roles, and success measures for assigned motions, partnering with Creative and Product Marketing as needed.
• Lead alignment across Product Marketing, Product, Sales, and Legal on campaign timing, eligibility, and follow-up; resolve conflicts and make tradeoffs when needed.
• Own strategy, journey requirements, performance, and optimization for prioritized PLG motions, partnering with Campaign Ops/MOps on production and launch.
• Translate approved journey strategy into clear requirements and acceptance criteria, and partner with Campaign Ops/MOps on delivery.
• Define and track program success, including attach rate, trial rates, and pipeline influence; deliver insights and recommendations to leadership and the broader team.
• Partner with Analytics and Marketing Operations on cross-sell orchestration, expansion attribution, and PQL measurement.
• Make day-to-day journey decisions for assigned motions and recommend tradeoffs; escalate material scope, investment, or cross-portfolio conflicts to the Senior Manager through established prioritization and governance.
• Test and learn across audiences, copy, offers, triggers, and measurement methodologies, with ownership of results.
• Own interpretation of outcomes and optimization priorities, partnering with Analytics on measurement and attribution and keeping measures tied to assigned motions.
• Use AI and automation to accelerate drafting, reporting, and routine tasks while remaining accountable for outcomes and measurement.

Benefits

• Health, pharmacy, optical, and dental care benefits, subject to eligibility requirements.
• Paid time off, subject to eligibility requirements.
• Sick time off, subject to eligibility requirements.
• Short-term and long-term disability coverage, subject to eligibility requirements.
• Life insurance, subject to eligibility requirements.
• 401(k) contribution, subject to eligibility requirements.
• Restricted stock units may be included in total compensation for certain roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level