Lifecycle & Digital Growth Marketing Manager

Intellistack•Denver, CO

3d•$100,000 - $105,000•Remote

About The Position

The Lifecycle & Digital Growth Marketing Manager owns customer lifecycle marketing programs and contributes to the digital-first buyer journey across prospect, trial, customer, and post-purchase experiences. The role serves both product-led growth (PLG) users who discover, try, and buy through self-service and small businesses supported by an inside sales motion. Programs use trial activity and product usage to improve self-serve conversion and adoption, and identify high-intent small business accounts for timely inside sales follow-up. The role focuses on improving acquisition, conversion, adoption, engagement, retention, and expansion. It works closely with Marketing, Product Marketing, Customer Success, inside Sales, Revenue Operations, and Product & Engineering to identify friction, support experimentation, and improve the funnel. Success is measured by program performance and contributions to outcomes including trial-to-paid conversion, digital bookings, inside sales pipeline and conversion, customer retention, and gross revenue retention (GRR). The role also supports broader marketing initiatives as business priorities evolve.

Requirements

7+ years of B2B marketing experience, with significant experience in customer lifecycle marketing, digital marketing, paid media, or related disciplines.
Experience marketing to small businesses and self-serve, product-led audiences, ideally within a PLG or freemium/free-trial SaaS model.
Familiarity with inside sales motions, including lead qualification and handoff, and working with Sales to improve follow-up and conversion on small business leads.
Hands-on experience with marketing strategy and execution, customer engagement, testing, and analytics.
Strong understanding of customer segmentation, product usage data, behavior-based marketing, and lifecycle strategy.
Strong analytical skills and ability to translate data into clear insights, recommendations, and measurable program improvements.
Demonstrated ability to manage cross-functional marketing initiatives from strategy through execution and measurement.
Demonstrated ability to operate independently as a senior individual contributor and drive outcomes through cross-functional influence and collaboration.
Strong written communication, organization, adaptability, and project management skills.
Experience with AI-powered marketing tools and willingness to develop skills as technologies evolve.

Nice To Haves

Experience marketing within a PLG or freemium/free-trial SaaS model.
Experience with HubSpot or similar marketing automation platforms.
Experience with Pendo or similar in-app communication platforms.
Denver location is preferred; remote candidates may be considered.

Responsibilities

Own the strategy and execution of lifecycle marketing programs across prospect, trial, customer, and post-purchase journeys for PLG self-serve users and small business customers.
Own lifecycle email marketing and automation using HubSpot or similar platforms, developing and optimizing programs for engagement, conversion, and downstream business impact.
Own in-app lifecycle communications and notifications using Pendo or similar platforms, guiding self-serve users toward activation and paid conversion.
Identify customer segments and develop targeted programs based on lifecycle stage, product usage, and business size, distinguishing self-serve users from small business accounts suited to inside sales outreach.
Define product usage and engagement signals that trigger automated lifecycle programs or inside sales handoffs; partner with Sales on follow-up timing, messaging, and feedback.
Partner with Campaign Operations and Data Engineering to build scalable, product-aware data and automation capabilities for lifecycle programs.
Partner with Customer Success on digital churn-mitigation programs, upsell and migration campaigns, and communications targeting at-risk segments, contributing to shared retention and GRR outcomes.
Manage the day-to-day relationship with the digital agency and partner on strategy and optimization of paid search, paid social, and display campaigns to drive qualified traffic, trial and digital bookings, and broader pipeline goals across Formstack and Intellistack.
Tailor acquisition strategy for self-serve buyers and small businesses generating qualified leads for inside sales.
Coordinate landing page strategy, audience segmentation, and creative testing with the Web Developer to implement and iterate on improvements.
Collaborate with Marketing Design and Product Marketing on creative assets, positioning, messaging, and copy for individual and team users and small business owners and operators.
Plan and deliver lifecycle and digital growth initiatives within the role's scope, coordinating cross-functional dependencies and communicating priorities, progress, insights, and blockers.
Own program performance, measurement, and ongoing optimization; translate data into insights and recommended actions, and partner with Revenue Operations on funnel, attribution, pipeline, bookings, and retention reporting across self-serve and inside sales motions.
Support broader digital marketing priorities as business needs evolve, including SEO and content strategy, organic search improvements, website optimization and experimentation, and AI-powered conversational and conversion tools.