Growth Marketing Manager, Brand & Digital

SprintRay•Los Angeles, CA

2d•Hybrid

About The Position

SprintRay is seeking a Growth Marketing Manager, Brand & Digital to help build and launch Level, a new strategic business initiative. The role combines brand strategy and commercial thinking with hands-on digital marketing and eCommerce execution. Working closely with business leadership, the manager will define Level's brand positioning, go-to-market strategy, customer experience, and growth priorities, then bring them to market through campaigns, Shopify, content, email marketing, customer acquisition, product launches, and digital and in-person events. This is a hands-on role in a lean, entrepreneurial environment, without a large supporting marketing team or agency. The manager will establish and grow Level's brand, oversee digital marketing and the Shopify B2B storefront, plan events and product launches, and use analytics to improve acquisition, conversion, retention, and revenue. The role partners with Level leadership and SprintRay's Marketing, Sales, Product, IT, and Operations teams, as well as external agencies, contractors, vendors, and partners when needed. The position is based in Los Angeles with a hybrid work arrangement and compensation of $130,000–$150,000 annually, depending on experience.

Requirements

At least 5 years of progressive experience in growth marketing, digital marketing, brand marketing, eCommerce, or a related discipline.
Demonstrated ability to develop marketing strategy and personally execute integrated campaigns that deliver measurable business results.
Experience building or evolving brand positioning, go-to-market strategies, or marketing programs for new products, business lines, or growing organizations.
Hands-on experience managing and optimizing Shopify or Shopify Plus storefronts, including merchandising, landing pages, promotions, and conversion optimization.
Strong experience in digital acquisition, email and lifecycle marketing, content, SEO, and campaign execution.
Experience with customer segmentation, marketing automation, CRM platforms, and performance analytics.
Ability to translate business objectives into marketing plans and independently execute them.
Experience collaborating with cross-functional teams, senior leadership, and external partners.
Strong analytical, creative, communication, and project management skills.
Comfort working in a startup-like environment, taking initiative, and operating without a large supporting marketing team.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Nice To Haves

Experience in dental, dental technology, medical devices, healthcare, or another technical product industry.
Understanding of dental professionals, dental practices, DSOs, orthodontic clinics, or B2B healthcare purchasing behaviors.
Experience building or launching a new brand, product category, business line, or eCommerce business.
Advanced Shopify B2B or Shopify Plus experience, including customer-specific pricing, company profiles, and purchasing workflows.
Experience with HubSpot, Salesforce, Klaviyo, or similar CRM and marketing automation platforms.
Experience planning and executing trade shows, product launches, webinars, and customer events.
Experience in both B2B and B2C marketing environments.
Familiarity with AI-enabled marketing tools, automation, and emerging digital growth technologies.

Responsibilities

Define Level's brand identity, positioning, messaging, value proposition, and differentiation in the dental market.
Develop and execute go-to-market strategies and integrated marketing plans that build awareness, generate demand, acquire customers, and support revenue growth.
Maintain a consistent brand voice and customer experience across digital channels, eCommerce, product launches, events, and sales materials.
Identify market opportunities, customer segments, and growth initiatives for Level's launch and expansion.
Develop, launch, manage, and optimize campaigns across email, paid media, SEO, social, content, and other digital channels.
Build landing pages, campaign assets, promotional content, and customer journeys to support acquisition, conversion, and retention.
Develop customer segmentation and targeted campaigns for private dental practices, DSOs, orthodontic clinics, and other relevant audiences.
Create lifecycle marketing programs for lead nurturing, onboarding, retention, reactivation, and repeat purchases.
Support product launches through positioning, messaging, campaign development, digital activation, and sales enablement.
Test messaging, audiences, offers, channels, and creative approaches to improve effectiveness and return on investment.
Own the day-to-day management, merchandising, and optimization of Level's Shopify B2B storefront and digital purchasing experience.
Manage Shopify product pages, collections, promotions, landing pages, content updates, and storefront improvements.
Improve customer journeys, product discovery, conversion rates, and self-service purchasing, including B2B workflows for customer-specific pricing, account management, and reordering.
Partner with Sales, IT, and Operations to maintain accurate product information, smooth customer experiences, and effective internal-system integrations.
Use Shopify and website analytics to identify opportunities to increase traffic, adoption, conversion, repeat purchases, and revenue.
Plan and execute trade shows, customer events, webinars, educational programs, product launches, and other digital and in-person marketing initiatives.
Own event messaging, promotion, registration, landing pages, email campaigns, and post-event follow-up; coordinate with internal teams, vendors, and external partners.
Convert event engagement into qualified leads, customer adoption, and revenue opportunities, and track event performance to improve ROI.
Establish and monitor KPIs for brand awareness, acquisition, campaigns, eCommerce, conversion, retention, and revenue.
Use Shopify, GA4, CRM, and marketing analytics to evaluate performance and develop practical recommendations, experiments, and actions.
Manage marketing priorities and budgets with a focus on measurable business outcomes.
Identify ways to improve marketing efficiency using automation, AI-enabled tools, and scalable processes.
Align marketing execution with business priorities by collaborating with Level leadership and SprintRay's Marketing, Sales, Product, Operations, and other teams.
Coordinate with outside agencies, contractors, and vendors as needed while retaining direct ownership of marketing outcomes.
Build processes, tools, and marketing capabilities to support Level's future growth while balancing strategic planning with hands-on execution.