Digital Marketing Manager (Growth & Acquisition)

Impact Networking • Chicago, IL

2d

About The Position

The Digital Marketing Manager (Growth & Acquisition) is a strategic, hands-on marketer responsible for planning, executing, and optimizing digital marketing programs that drive awareness, engagement, and demand. The role owns webinar strategy and execution, supports SEO and paid media initiatives, and contributes to content development and omni-channel campaign performance.

This position is part of the corporate marketing team, focused on marketing the Impact brand, while also supporting the client-facing managed marketing team, primarily with content development, SEO, and paid media. The role combines digital marketing expertise, executional excellence, cross-functional collaboration, analytical thinking, and the use of AI-powered tools to improve efficiency and performance.

The manager develops and optimizes digital channel strategies, executes integrated campaigns, and uses reporting to improve campaign effectiveness and marketing contribution. They own webinar programs from planning through follow-up and reporting, support SEO and content optimization, contribute to PPC and paid social campaigns, and direct AI-assisted workflows by applying strategic judgment and validating outputs.

Requirements

• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills.
• Proven experience managing webinar strategy and execution.
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution.
• Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO.
• Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health.
• Strong writing experience, especially developing content informed by SEO strategy.
• Understanding of omni-channel marketing strategies, including segmentation and audience targeting.
• Experience supporting paid media strategy and execution across PPC and paid social.
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio.
• Comfort using AI tools and managing agent-supported workflows to improve marketing execution.
• Ability to thrive in a fast-paced, collaborative, and performance-driven environment.
• Candidates must be authorized to work in the United States at the time of application.

Nice To Haves

• Bachelor's degree in marketing or a related field preferred.
• Immigration sponsorship may be considered in select cases based on business need, cost, workforce planning, and applicable government requirements.

Responsibilities

• Build, manage, and optimize digital channel strategies supporting brand awareness, audience engagement, and pipeline growth.
• Provide execution support to the managed marketing team across digital marketing initiatives as needed.
• Develop and execute integrated omni-channel marketing strategies aligned across messaging, targeting, segmentation, and user journeys.
• Partner with marketing, sales, and internal stakeholders to align digital initiatives with business priorities and performance goals.
• Use reporting and measurement insights to improve campaign effectiveness and marketing contribution.
• Own webinar strategy and execution from planning through post-event follow-up and reporting.
• Coordinate webinars with internal stakeholders, hosts, speakers, partners, and the broader marketing team.
• Manage the ON24 webinar platform vendor relationship, including platform usage, execution support, and program optimization.
• Build webinar programs for thought leadership, lead generation, and audience nurture.
• Support and execute SEO strategies to improve visibility, website health, and content performance.
• Conduct keyword research covering content, search intent, and local SEO opportunities to inform editorial and campaign strategy.
• Work with the SEO Manager and development teams on technical website audit processes and overall site health.
• Write and optimize marketing content, including blogs, using SEO best practices.
• Contribute to paid media strategy and execution across PPC and paid social campaigns.
• Support the Sr. Paid Media Specialist and Media Specialists with campaign planning, optimization, and performance analysis.
• Align paid media with broader digital marketing, content, and segmentation strategies.
• Monitor campaign insights and recommend adjustments to targeting, engagement, and conversion outcomes.
• Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes.
• Identify opportunities to improve speed, quality, and scalability through human and AI collaboration.
• Contribute to the development of AI-augmented marketing workflows across the team.

Benefits

• Service milestone rewards: 5-year Tiffany & Co. Gift Card or custom menswear, 10-year custom Rolex, and 20-year $20,000 check incentive rewards.
• Up to 20 days of PTO, 7 paid sick days, and 12+ paid holidays.
• Paid parental leave.
• Development and growth opportunities with ongoing training and continued education reimbursement.
• 401(k) and retirement plans with complimentary financial advisory services.
• Comprehensive health, disability, life, dental, and vision plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level