Brand & Digital Marketing Manager

Syngenta Group•Lisle, IL

4d•Hybrid

About The Position

The Brand & Digital Marketing Manager will lead Syngenta Seeds’ North America Seeds Brand & Digital Marketing organization. The role sets portfolio strategy and translates business priorities into integrated, measurable experiences for customers and channels. It leads marketing and commercialization across brands, products, traits, and innovation platforms, while advancing digital marketing capabilities, measuring performance and investment, coordinating cross-functional partnerships, and building a high-performing marketing team.

Requirements

Bachelor’s degree in Agriculture, Business, Marketing, Communications, or a related field, or equivalent relevant experience.
10+ years of progressive experience in marketing, communications, brand, digital, or agency environments, including leadership of complex portfolios and cross-functional programs.
Demonstrated people leadership experience, including building, coaching, developing, and leading high-performing teams.
Strategic marketing expertise across brand strategy, integrated marketing, customer experience, digital channels, CRM, content, media, and marketing automation.
Ability to use customer insights, research, data, and performance metrics to shape strategy, optimize investments, and deliver measurable business outcomes.
Commercial and program leadership capabilities, including experience managing significant budgets, agency or external partnerships, competing priorities, and senior cross-functional stakeholders.

Nice To Haves

Experience within U.S. agriculture or row-crop markets, including understanding of farmer/customer journeys, dealer or Seed Advisor channels, and agricultural marketplace dynamics.
Experience with Salesforce, Marketing Cloud, CRM platforms, web analytics, search, paid media, lead management, and AI-enabled marketing capabilities.
Experience leading large-scale integrated campaigns, national customer programs, events, or marketing transformation initiatives across multiple brands and channels.
Working knowledge of advertising and claims compliance, privacy, trademarks, legal review, procurement, and financial controls.

Responsibilities

Set and lead integrated brand and digital marketing strategy for the North America Seeds portfolio, translating commercial, customer, and route-to-market priorities into annual and multi-year plans.
Lead integrated marketing and commercialization across brands, products, traits, and innovation platforms, including full-funnel campaigns across digital, media, social, search, CRM, events, and sales enablement channels.
Advance digital marketing and customer experience capabilities, including web strategy, CRM and marketing automation, lead generation and management, analytics, search optimization, and AI-enabled approaches.
Establish KPIs, customer and brand insights, ROI measurement, portfolio priorities, and resource allocation to guide data-informed marketing investment and financial stewardship.
Lead partnerships across Commercial Excellence, Sales, Product, R&D, Digital/IT, Operations, agencies, and vendors to deliver marketing programs, customer experiences, and commercialization initiatives with appropriate governance and compliance.
Build and lead a high-performing marketing organization by developing talent, clarifying roles and accountability, strengthening operating rhythms, and creating scalable processes.