Brand Marketing Manager
About The Position
Urschel, a 100% employee-owned company that designs and builds industrial cutting equipment for customers worldwide, is seeking a Brand Marketing Manager for its Marketing team. Based onsite at the company's corporate headquarters in Chesterton, Indiana, this role will lead the company's brand development and communication activities. The Brand Marketing Manager will establish and maintain a consistent brand strategy, identity, and governance framework across internal and external communications. The role will develop messaging architecture and communication frameworks informed by target customer profiles and market research, and create product positioning and messaging in partnership with market research and product teams. It will also establish ways to track lead sources, messaging, and campaign effectiveness, develop baseline performance metrics, and report results to guide strategy and improve the quality of leads delivered to Sales.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
- At least 5 years of relevant marketing experience.
- Demonstrated experience developing and executing brand strategies.
- Experience managing marketing campaigns, budgets, and external agencies.
- Skills in brand positioning and development.
- Experience with integrated marketing campaign management.
- Knowledge of digital marketing and social media strategy.
- Experience with market research and competitive analysis.
- Skills in marketing analytics and performance measurement.
- Proficiency in Microsoft Office and marketing technology platforms.
- Strategic planning and creative problem-solving skills.
- Strong communication and presentation skills.
- Ability to collaborate with cross-functional teams.
- Ability to influence brand direction and business growth.
Responsibilities
- Establish and maintain consistent brand strategy, identity, and governance, including brand standards, visual identity guidelines, and design templates for internal and external communications.
- Develop messaging architecture and communications frameworks informed by target customer profiles and market research to support consistent positioning across channels and customer segments.
- Develop positioning and messaging for new and existing products in partnership with market research and product teams, and provide launch positioning to marketing colleagues for execution.
- Establish methods to track lead sources, messaging, and campaign effectiveness; develop baseline performance metrics; and report results to inform strategy and improve lead quality for Sales.
Benefits
- Quarterly performance award bonus based on overall company performance.
- Employee Stock Ownership Plan (ESOP), with stock issued annually.
- Two weeks of vacation available upon hire.
- Medical, dental, and vision insurance available on the first day of employment.
- Low health, dental, and vision insurance premiums and deductibles.
- Free health clinic available to employees and their dependents.
- 401(k) with employer matching.
- Free life insurance.
- Free 24/7 access to an onsite workout center with personal trainers.
- Education reimbursement program.
- Support for community involvement and philanthropy.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
