Brand Marketing Manager

Houston Texans•Houston, TX

3d•Onsite

About The Position

The Brand Marketing Manager leads the strategy, execution, and optimization of integrated marketing and advertising for the Houston Texans and LOVB Houston. The role balances the scale of an established NFL franchise with the growth needs of an emerging league, developing high-impact campaigns across traditional and digital channels, identifying new opportunities, maximizing partnerships, and building meaningful fan connections. The manager works cross-functionally to deliver measurable results and optimize campaign performance. For the Houston Texans, the role focuses on planning and executing campaigns, evolving existing initiatives, identifying additional brand-awareness opportunities, coordinating creative and media partners, managing budgets and schedules, and measuring results. For LOVB Houston, the manager applies an entrepreneurial and resourceful approach to grow awareness and the fan base, including using trade and barter opportunities and developing scalable ideas that deepen fan connections. The position reports to the Brand Director and has no direct reports. It is based on-site in the Club offices, with occasional local and domestic travel and regular gameday and event duties. The work is primarily sedentary in an office setting, with event attendance requiring extended standing and walking and availability on evenings, weekends, and holidays as dictated by the event calendar.

Requirements

High school diploma required.
At least 3 years of experience working in marketing, advertising, or media planning.
Proven ability to lead and execute integrated, multi-channel campaigns across TV, radio, digital, social, print, and out-of-home.
Demonstrated ability to find non-traditional opportunities that increase brand awareness and campaign impact.
Strong creative thinking and ability to develop new ideas and improve existing or past initiatives.
Ability to work in both established and growth environments, build from the ground up, identify opportunities, and execute resourcefully.
Business acumen and experience managing budgets and media buys and identifying barter or trade opportunities.
Strong leadership, project management, and organizational skills, including the ability to manage priorities across two brands.
Ability to collaborate across functions and influence stakeholders in marketing, partnerships, digital, and external vendors.
Data-driven approach and experience analyzing campaign performance and using insights to optimize results.
Passion for sports, fan engagement, and building authentic connections that support long-term brand growth.
Must work in the Club offices; the position is non-telecommuting.
Availability for regular gameday and event presence, including evenings, weekends, and holidays as dictated by the event calendar.
Occasional local and domestic travel as required for client meetings, company events, and games or matches.

Nice To Haves

Bachelor’s degree.
Marketing, advertising, or media-planning experience in sports, entertainment, or emerging leagues.

Responsibilities

Plan and execute Houston Texans advertising campaigns across TV, radio, print, and out-of-home channels.
Plan and execute LOVB Houston advertising campaigns across TV, radio, digital, social, print, and out-of-home channels, tailored to volleyball and emerging-league audiences.
Traffic advertisements and ensure timely delivery to media partners.
Coordinate campaign timelines, deliverables, and approvals across internal departments, teams, vendors, and partners.
Identify non-traditional opportunities and placements that increase brand awareness, exposure, and campaign impact.
Manage requests for graphic design, video production, and copywriting; proofread and quality-check materials for accuracy, compliance, and brand alignment.
Brainstorm and develop creative concepts for the Texans brand, community impact, fan experience, LOVB storytelling, athlete stories, and fan engagement.
Revisit and improve prior campaigns and initiatives, and develop resourceful, high-impact ideas for LOVB.
Collaborate with broadcast partners, radio stations, media agencies, digital teams, social teams, and platforms to schedule and deliver campaign assets and maintain cohesive messaging.
Manage paid and trade media buys, including leveraging barter and trade opportunities for LOVB.
Track budgets, invoices, and campaign spending across both brands.
Maintain marketing calendars, deadlines, milestones, and asset-delivery schedules.
Support reporting and provide leadership with updates on campaign progress and pacing.
Collaborate with business insights to evaluate reach, impressions, engagement, ROI, and other campaign performance measures.
Prepare bi-monthly campaign recaps and reports for internal leadership, stakeholders, external partners, and league partners.
Apply data-driven insights to optimize future campaigns and help grow and nurture the LOVB fan base.
Assist Club and Club staff professionally on Texans gamedays, LSSE events, LOVB Volleyball Houston events, and duties within the Business Operations offices.
Perform other tasks assigned by the Brand Director.