Brand Marketing Manager

Hansgrohe•Alpharetta, GA

About The Position

The Brand Marketing Manager plans, develops, and executes brand marketing efforts to elevate awareness, perception, and advocacy for the hansgrohe and AXOR brands. The role serves as a brand champion across Trade, Global Projects, and eCommerce channels, protecting brand integrity and consistency across consumer and trade touchpoints while supporting market-share growth, stronger brand equity, and measurable business results. The manager leads integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key audiences. Working closely with Product Management, Channel Marketing, Sales, and headquarters counterparts, the role aligns brand positioning, messaging, and promotional activity. Responsibilities span strategic planning, concept and creative development, communications, execution, and performance analysis. The position also manages the brand marketing budget and external vendor relationships, provides brand guidance to team members and partners, and requires 20%–30% travel.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
7–10 years of marketing experience, with proven success in brand and channel marketing.
Experience managing brands with global or international exposure and understanding cultural differences.
Demonstrated expertise in developing and executing integrated marketing campaigns.
Ability to translate brand strategies into actionable marketing plans with measurable results.
Strong creative instincts and ability to guide and evaluate creative work.
Solutions-oriented, entrepreneurial mindset, with the ability to move between high-level strategy and hands-on execution.
Data-driven mindset and ability to balance analytics with intuition.
Strong business acumen and ability to align brand success with business performance.
Exceptional communication, presentation, and project management skills.
Ability to work effectively in a fast-paced, matrixed environment.
Proficiency in MS Office Suite and digital marketing tools.
Ability to travel 20%–30%.

Nice To Haves

Marketing experience in consumer goods, home, lifestyle, or design-driven categories.
Experience with CMS platforms.

Responsibilities

Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, including objectives, tactics, and performance targets.
Drive brand initiatives that connect with target audiences across relevant touchpoints.
Promote consistent brand messaging, visual identity, and positioning across markets and channels.
Develop and execute integrated marketing programs across paid, earned, owned, and shared media.
Create channel- and audience-specific communications for trade partners, architecture and design (A&D), hospitality, and showrooms.
Partner with Channel Marketing to coordinate execution across Trade, Global Projects, and eCommerce channels.
Oversee the creation, modification, and deployment of content on websites, social media, email, and other digital platforms.
Collaborate with Product Management and Channel Marketing on brand strategies for new products and innovations.
Lead product launch campaigns supporting commercialization and market adoption.
Provide market insights and consumer data to inform product development and go-to-market strategies.
Guide market research to gather audience and competitive insights and translate findings into actionable marketing strategies.
Use research, data, and insights to inform and optimize brand strategy.
Establish, track, and report KPIs reflecting brand health and market impact.
Manage the brand marketing budget and align investment with business needs while staying within established budgets.
Manage external vendors, including sourcing, contracting, payment processing, and performance management.
Partner with Sales, Product, Channel Marketing, and headquarters teams to align strategies and deliver cohesive brand execution.
Provide brand marketing guidance to team members and external partners, supporting collaboration and best-practice sharing.