Brand Marketing Manager
About The Position
The Brand Marketing Manager plans, develops, and executes brand marketing efforts to elevate awareness, perception, and advocacy for the hansgrohe and AXOR brands. The role serves as a brand champion across Trade, Global Projects, and eCommerce, maintaining integrity and consistency across consumer and trade touchpoints while supporting market-share growth, stronger brand equity, and measurable business results. The position leads integrated marketing strategies, programs, and campaigns to build brand awareness, preference, and loyalty among key audiences. It works closely with Product Management, Channel Marketing, Sales teams, and headquarters counterparts to align brand positioning, messaging, and promotional activities. The role guides brand marketing from strategic planning through execution, including concept and creative development, communications, and performance analysis. The Brand Marketing Manager also supports product and innovation introductions, uses market research and consumer data to inform strategy, tracks brand and market KPIs, manages the brand marketing budget and external vendor relationships, and provides brand marketing guidance to team members and partners. The role requires 20–30% travel.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 7–10 years of marketing experience, with proven success in brand and channel marketing; consumer goods, home, lifestyle, or design-driven category experience is preferred.
- Experience managing brands with global or international exposure and understanding of cultural differences.
- Demonstrated expertise in integrated marketing campaign development and execution.
- Ability to translate brand strategies into actionable marketing plans with measurable results.
- Strong creative instincts and ability to guide and evaluate creative work.
- Solutions-oriented, entrepreneurial mindset, with ability to move between high-level strategy and hands-on execution.
- Data-driven mindset and ability to balance analytics and intuition.
- Strong business acumen and ability to align brand success with business performance.
- Exceptional communication, presentation, and project management skills.
- Ability to work effectively in a fast-paced, matrixed environment.
- Proficiency in MS Office Suite and digital marketing tools.
- Ability to travel 20–30%.
Nice To Haves
- Experience in consumer goods, home, lifestyle, or design-driven categories.
- Experience with CMS platforms.
Responsibilities
- Partner with the Sr. Director, Marketing to develop brand strategies and annual brand plans, including objectives, tactics, and performance targets.
- Drive brand initiatives that connect with target audiences across relevant touchpoints.
- Champion consistent messaging, visual identity, and positioning across the organization, markets, and channels.
- Develop and execute integrated marketing programs using paid, earned, owned, and shared media.
- Create channel- and audience-specific communication strategies for trade partners, A&D, hospitality, and showrooms.
- Partner with Channel Marketing to coordinate execution across Trade, Global Projects, and eCommerce channels.
- Oversee creation, modification, and deployment of content across websites, social media, email, and other digital platforms.
- Collaborate with Product Management and Channel Marketing on brand strategies for new product and innovation introductions.
- Lead product launch campaigns that support commercialization and market adoption.
- Provide market insights and consumer data to inform product development and go-to-market strategies.
- Guide market research into target audiences and competitors and translate findings into actionable strategies.
- Use research, data, and insights to inform and optimize brand strategy.
- Establish, track, and report KPIs reflecting brand health and market impact.
- Manage the brand marketing budget, aligning investments with business needs and staying within established budgets.
- Manage external vendor relationships, including sourcing, contracting, payment processing, and performance management.
- Collaborate with Sales, Product, Channel Marketing, and HQ teams to align strategies and deliver cohesive brand execution.
- Provide brand marketing guidance to team members and external partners, fostering collaboration and sharing best practices.
- Travel 20–30% as required.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
