Brand Marketing Manager

Synergy Health Partners•Raleigh, NC

About The Position

We are seeking a creative, results-oriented, hands-on Brand Marketing Manager to lead day-to-day marketing initiatives for an established medical aesthetics brand with multiple locations throughout Raleigh, NC and Richmond, VA. The role focuses on bringing marketing ideas to life, building community relationships and creating brand experiences that support patient acquisition, retention and business growth. Reporting to the Marketing Director, the Brand Marketing Manager owns local partnerships, patient events, email and SMS marketing initiatives, and the coordination of integrated marketing campaigns. The role combines creative development, marketing execution and accountability for results in a collaborative, growing, multi-location organization. The manager works with the Marketing Director, Operations, practice leadership, providers, practice teams and external partners to maintain a consistent brand identity and patient experience across locations. The position includes coordinating campaigns and communications across social media, email, SMS, digital platforms, events and in-practice marketing; creating consumer-facing content and creative assets; supporting promotional campaigns, service launches and patient engagement; and planning local events and partnerships. The manager also tracks campaign performance, maintains calendars and project documentation, manages assigned timelines, deliverables and budgets, and shares project updates and performance insights with the Marketing Director.

Requirements

3 to 5 years of hands-on marketing experience, preferably within medical aesthetics, beauty, skincare, wellness, hospitality or another consumer-focused industry.
Demonstrated experience managing marketing campaigns, creating content and executing brand marketing initiatives.
Advanced proficiency in Canva and a strong understanding of visual branding, design and content presentation.
Strong writing, editing and communication skills, with the ability to develop engaging consumer-facing content.
Experience supporting email marketing, SMS campaigns and digital marketing activities.
Ability to independently manage assigned projects, coordinate multiple priorities and meet deadlines.
Strong organizational skills, attention to detail and accountability for project execution.
Ability to interpret basic marketing performance metrics and apply insights to improve results.
Strong interpersonal skills and ability to build collaborative relationships with internal stakeholders and external partners.

Nice To Haves

Previous marketing experience within medical aesthetics, med spas, dermatology, plastic surgery or a related industry.
Experience supporting marketing initiatives for a multi-location business.
Familiarity with HubSpot or comparable CRM and marketing automation platforms.
Experience planning and executing events, community partnerships and influencer collaborations.
Understanding of patient acquisition, retention and lifecycle marketing.
Experience coordinating integrated marketing campaigns across multiple channels.
Familiarity with marketing budgets, campaign reporting and performance analysis.

Responsibilities

Partner with the Marketing Director to execute brand marketing strategies, campaigns and initiatives aligned with organizational objectives.
Manage assigned marketing initiatives from planning through execution and performance evaluation.
Coordinate integrated marketing campaigns across social media, email, SMS, digital platforms, events and in-practice marketing.
Support promotional campaigns, new service launches, seasonal initiatives and patient engagement activities.
Maintain consistent brand messaging, visual identity and patient experience across practice locations.
Collaborate with Operations and practice teams to implement marketing initiatives effectively.
Manage scheduling and execution of email and SMS campaigns, including promotional communications and patient engagement initiatives.
Maintain marketing communication calendars and coordinate messaging with broader campaign priorities.
Support patient acquisition, retention, reactivation and loyalty initiatives.
Develop and update email and SMS content, campaign messaging, creative assets and audience-specific communications.
Use CRM and marketing automation platforms to coordinate campaigns, manage communications and support patient engagement.
Monitor campaign engagement and performance and identify opportunities to improve effectiveness.
Identify and develop relationships with local businesses, community organizations, influencers and other brand-aligned partners.
Plan, coordinate and execute patient events, promotional activations and community engagement initiatives.
Support partnerships and collaborations that increase brand awareness and introduce the practice to new audiences.
Coordinate event logistics, promotional materials, communications and follow-up activities.
Identify opportunities for local public relations, community involvement and philanthropic initiatives.
Represent the brand professionally in community-facing activities and partnerships.
Coordinate marketing activities across multiple practice locations while maintaining a consistent brand identity and approach.
Collaborate with practice leadership, providers and operational teams to support marketing needs and initiatives.
Ensure locations receive timely marketing communications, promotional materials and campaign support.
Support marketing initiatives associated with new services, practice growth and location-specific opportunities.
Maintain effective communication and coordination between Marketing, Operations and practice teams.
Manage assigned marketing projects, timelines, deliverables and budgets.
Track campaign performance, including engagement, leads, bookings, patient retention and return on marketing investment.
Review campaign results and recommend adjustments to improve performance.
Maintain marketing calendars, project trackers, creative assets and campaign documentation.
Coordinate with external vendors, agencies and creative partners as needed.
Provide regular updates to the Marketing Director on project status, campaign performance and opportunities for improvement.