Brand Marketing Manager
About The Position
The Brand Strategy Manager drives awareness, differentiation and enrollment growth across WorldStrides’ K-12 Individual student travel portfolio. Reporting to the Director, Brand Strategy & Go-to-Market, the role leads enrollment strategy for priority programs, supports a more unified brand across the portfolio, and takes new programs and partnerships from concept to launch. It turns customer and competitive insight into clear positioning, improves visibility across traditional search and AI-powered discovery, and collaborates with agency partners and the in-house creative team. The position combines hands-on strategy and campaign work with presenting findings to senior leaders. Success in the first year includes contributing measurably to enrollment goals for priority programs, improving the visibility of programs in AI-generated and organic search results, establishing an earned-media and storytelling program with a PR agency, launching at least one new program or partnership with measurable results, applying updated messaging consistently across the portfolio, and becoming a trusted source of clear, confident insights for marketing leadership.
Requirements
- At least 5 years of experience in brand marketing, brand strategy, digital marketing, product or go-to-market marketing, or comparable creative agency experience.
- A track record of developing positioning and messaging that delivered measurable results.
- Experience leading cross-functional launches from strategy through in-market execution.
- Experience managing creative agencies, media partners and creative talent.
- Ability to interpret data, turn results into insights, and build and present recommendations to senior leaders.
- Experience across paid, owned and earned channels, including digital, social and search.
- Working knowledge of SEO and organic growth, and curiosity about how AI is changing search and discovery.
- Creative and analytical strengths, with strong organizational, written and verbal communication skills.
Nice To Haves
- B2C or consumer marketing experience.
- Experience managing direct reports.
- Hands-on use of AI tools in marketing work.
- Direct mail campaign experience.
- Experience with PR, earned media or content storytelling programs.
- Experience in education, travel, hospitality or other mission-driven consumer brands, especially marketing to students, families or educators.
- Familiarity with brand measurement, web analytics and social listening tools.
Responsibilities
- Lead strategy and execution to drive enrollment for priority programs, including Oxbridge Academic Programs, across paid, owned and earned media.
- Develop full-funnel campaigns across digital, social, search, email and direct mail.
- Monitor campaign and launch performance and make adjustments to improve results.
- Develop and maintain positioning, messaging frameworks and value propositions across the K-12 Individual portfolio.
- Support brand architecture and implementation as WorldStrides aligns and simplifies brands for families.
- Conduct market, customer and competitive research to identify differentiation opportunities.
- Keep messaging consistent across web, email, digital, social and creative.
- Lead go-to-market efforts from concept to delivery for new programs, products and partnerships.
- Use customer surveys, testing and feedback to validate value propositions and shape direction before launch.
- Build launch plans covering audience, messaging, content, channel activation, measurement and sales enablement.
- Work with marketing, product, enrollment and creative teams to bring programs and campaigns to market.
- Improve visibility in AI-generated answers and traditional search through stronger organic content.
- Work with the PR agency on earned media, storytelling and user-generated content that build organic visibility.
- Partner with content, SEO, social and digital teams to improve search performance and on-site conversion.
- Establish ways to measure brand awareness, share of voice and organic growth.
- Manage creative, media and PR agencies from scoping and briefing through delivery, quality and cost.
- Evaluate creative against strategy and provide clear, actionable feedback.
- Work day-to-day with the in-house copywriter, designer and social media team.
- Help manage campaign budgets and spend.
Benefits
- Comprehensive health benefits, including medical, dental, vision, life, AD&D, accident, critical illness and disability insurance.
- FSA/HSA options with employer HSA contributions.
- Generous 401(k) match.
- Paid time off, including 11 paid company holidays, 25 PTO days in the first year (prorated), one paid volunteer day, four mental health days and bereavement leave.
- Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 annually for certifications.
- Opportunities for paid and discounted travel.
- Flexible work schedule with on-site, remote and hybrid office opportunities.
- Employee Resource Groups.
- Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations.
- Paid parental, caregiver and disability leave.
- Team Member Discount Program.
- Engaging, collaborative and fun work environment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
