Marketing Brand Manager

Girl Scouts of Greater Atlanta•Mableton, GA

11h

About The Position

The Marketing Brand Manager is a member of the marketing team who leads the execution of campaigns that advance marketing strategy and excellence for the Girl Scouts of Greater Atlanta brand. The role assists the Director of Brand Marketing with campaign strategy, day-to-day tasks, and project management, supporting efforts to build brand awareness, acquire members and donors, and strengthen brand loyalty. The position calls for a brand storyteller who understands cultural relevance, digital channels, and the impact of brand on performance media, and who can thrive in a fast-paced, cross-functional environment.

Requirements

Bachelor’s degree in marketing, business communications, or a related field.
2–3 years of marketing, communications, or brand management experience.
Proven experience leading integrated marketing campaigns.
Ability to influence across multiple functions and disciplines.
Experience supporting integrated campaigns across digital and social channels, with a focus on brand storytelling and execution.
Clear, concise verbal and written communication skills, including preparation of structured documents and PowerPoint presentations.
Ability to quickly create content in multiple styles for print or digital media, including articles, collateral, video scripts, and interviews.
Proficiency in Microsoft Office and marketing analytics tools, and a strong understanding of setting and measuring marketing KPIs.
Ability to work with multiple stakeholders to move projects forward.
Comfort navigating ambiguity, making informed decisions, and adjusting strategies as needed.
Strong organization and attention to detail, with the ability to manage shifting priorities in a fast-paced environment.
Collaborative, positive, team-oriented approach.
Proactive and resourceful, with the ability to take ownership of tasks through completion.
Comfort working with youth, volunteers, and parents.
Comfort working on-call during nights and evenings and working some evenings and weekends.
Unquestionable ethics and integrity.
Excellent time-management skills.
Ability to travel 10% nationally and within the 34 County Service Area.
Must successfully complete an MVR, credit, and criminal background check.

Nice To Haves

Experience in donor-centric writing.
Familiarity with project management tools such as Monday.com.
Agency and/or nonprofit experience.
Spanish language fluency.

Responsibilities

Develop communications plans that align creative, media, social, public relations, influencer, experiential, and digital channels.
Craft compelling messaging and collaborate with internal teams to deliver creative and messaging consistent with brand standards.
Support the development of high-quality creative assets aligned with brand standards.
Champion a distinctive, consistent Girl Scouts of Greater Atlanta brand narrative across external audience communications.
Serve as a brand ambassador and guardian, ensuring ideas and activations align with the brand and that it is accurately represented in materials.
Integrate brand strategy across audience touchpoints, including email, paid media, in-store experience, and e-commerce.
Ensure continuity in creative and messaging across channels and adherence to brand guidelines.
Provide creative feedback that strengthens storytelling, visual identity, and campaign effectiveness.
Ensure marketing programs are integrated across paid, owned, and earned channels while maintaining a consistent brand voice and visual identity.
Monitor campaign performance and key marketing metrics.
Analyze consumer insights, behavioral trends, and campaign effectiveness.
Develop recommendations to improve future marketing investments and business outcomes.
Share learnings and best practices across the marketing organization.
Execute additional duties as assigned.