Brand Marketing Manager

Logically•Dublin, OH

21h

About The Position

Logically is hiring a resourceful, creative, and strategic Brand Marketing Manager to drive brand growth and engagement across its target markets. Reporting to the CMO, this role is suited to someone with 3–5 years of hands-on brand and social marketing experience who can manage multiple priorities in a fast-paced environment and balance data-driven decisions with creative storytelling. The Brand Marketing Manager will own Logically’s brand voice, visual identity, and digital presence. The role shapes brand positioning, develops content and campaigns, strengthens the company’s reputation, drives audience engagement, and cultivates an informed community. It includes brand development, paid and organic social marketing, content production, reputation management, analytics, and agency and vendor oversight.

Requirements

3–5 years of experience in brand marketing or social media marketing.
Proven expertise in social media strategy and execution across paid and organic channels.
Strong understanding of brand positioning, visual identity, and creative storytelling.
Experience managing agencies, vendors, and creative partners.
Strong project management and organizational skills, including the ability to manage multiple projects simultaneously.
Analytical mindset and interest in data-driven optimization and performance tracking.
Exceptional written and verbal communication skills, with the ability to adapt tone and voice for different audiences and platforms.
Proficiency with tools such as HubSpot, Google Analytics, and Canva.

Nice To Haves

Experience in B2B technology, SaaS, IT, or cybersecurity.
Familiarity with or enthusiasm for using AI tools such as ChatGPT, Jasper, or Canva AI to support ideation, content creation, and workflow efficiency.

Responsibilities

Maintain and optimize Logically’s brand presence across websites, social media, and collateral.
Refine brand positioning and visual identity systems, including logos, colors, typography, and imagery.
Champion the brand across the organization and ensure communications are consistent and high quality.
Develop a digital presence that reflects Logically’s values, expertise, and long-term vision.
Lead paid social campaigns and develop organic social strategy to grow reach and engagement.
Build and execute content calendars aligned with strategic initiatives, campaigns, and industry trends.
Manage digital reputation by responding to comments, direct messages, reviews, feedback, and inquiries.
Track and report engagement, reach, impressions, click-through rates, and other performance metrics; use insights to optimize strategy.
Collaborate with internal teams, agencies, and designers to produce multimedia content, including videos, photography, graphics, blogs, and social posts.
Capture and produce real-time content at company events, webinars, and in-office activities.
Repurpose and optimize existing content to reflect emerging trends and audience interests.
Oversee the development and production of creative assets, ensuring timely delivery within project workflows.
Monitor and adapt to social and industry trends, using data insights to improve engagement and relevance.
Cultivate relationships with industry influencers, partners, and thought leaders to amplify brand visibility and trust.
Engage with professional communities such as ISC², GTIA, and other IT and cybersecurity groups.
Use analytics tools to evaluate campaign effectiveness and refine ongoing strategy.
Collaborate with Growth Marketing and RevOps to align brand and performance metrics with broader marketing objectives.
Share insights and recommendations with leadership to inform brand and content strategies.
Manage creative agencies, media partners, and freelancers, ensuring deliverables are on brand, on time, and on budget.
Oversee creative quality from concept through execution and maintain alignment with Logically’s standards.