Lifecycle Marketing Specialist, Portfolio Growth

Superhuman

1d • $85,000 - $130,000 • Hybrid

About The Position

Superhuman is seeking a Lifecycle Marketing Specialist to focus on marketing for portfolio products, including Notetaker, GPTZero, and others. The role will help grow the business by launching campaigns for new products, improving execution processes, analyzing performance, building relationships across the organization, and supporting movement between products. The specialist will be the first person in this role and will help define it, working across parallel projects in an environment with ambiguity and room to shape the work. The role is part of a well-resourced team with access to Marketing Operations, Data Science, Brand, and Creative resources.

The position follows Superhuman’s hybrid model and may be based remotely. Travel may be expected for in-person team collaboration weeks, with managers determining in-person time according to business needs.

Requirements

• At least 2 years of experience in lifecycle, CRM, or growth marketing.
• Ability to work autonomously with minimal oversight, proactively manage tasks and priorities across multiple projects, execute efficiently, and thrive in fast-paced, results-oriented environments.
• Experience working cross-functionally with marketing and non-marketing teams to identify opportunities for efficiency and productivity at scale.
• Ability to analyze quantitative and qualitative data and derive meaningful insights.
• Fluency in email marketing, customer journeys and automation, data analysis, segmentation, targeting, and A/B testing, with a nuanced understanding of what converts for different audiences.
• A data-informed, experiment-oriented approach, commitment to continuous improvement, and alignment with Superhuman’s values.
• Experience and enthusiasm for using AI to improve workflows and efficiency.

Nice To Haves

• Experience in a product-led, SaaS, or technology company.

Responsibilities

• Execute email and in-app campaigns in Iterable and HubSpot, including building, scheduling, and testing customer journeys and campaigns.
• Coordinate cross-functional projects and campaigns across marketing, operations, analytics, and product marketing, including planning, proactive communication, expectation-setting, training, and documentation.
• Develop experiment and A/B testing opportunities using a hypothesis-driven approach.
• Pull and analyze data and reporting, track campaign-level performance, and share hypotheses and insights about key metrics.
• Manage systems, efficiencies, troubleshooting, and process improvements to streamline campaign and program execution.
• Help grow cross-product usage across the Superhuman suite, including Grammarly, Go, Docs, Mail, GPTZero, and Fathom.

Benefits

• Competitive pay.
• Medical, dental, vision, mental health, and fertility benefits.
• Disability and life insurance options.
• 401(k) and RRSP matching.
• Paid parental leave.
• 20 days of paid time off per year, 12 paid holidays per year, two floating holidays per year, and flexible sick time.
• Stipends for caregiving, pet care, wellness, home office, and other needs.
• Annual professional development budget and opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed