Growth Marketing Manager, Lifecycle
About The Position
Lyft’s Lifecycle Growth Marketing team engages with millions of riders and drivers to increase preference for and use of Lyft. The team runs acquisition, engagement, retention, and resurrection experiments across email, push notifications, SMS, and in-app messaging. It uses data and testing to deliver personalized, contextual experiences by audience segment. The Growth Marketing Manager will own lifecycle marketing strategy for an audience, build an experimentation program, and optimize incentive and non-incentive messages and experiences. The role works closely with Product, Engineering, Analytics, Data Science, and Marketing Operations to develop platform capabilities, report performance, and improve campaign creative. The position is hybrid, with in-office work expected three days per week on Mondays, Wednesdays, and Thursdays, and flexibility to work from anywhere for up to four weeks per year.
Requirements
- At least 6 years of growth marketing experience.
- Experience building and owning a full lifecycle marketing program, including strategy and a prioritized roadmap.
- Strong SQL skills, including the ability to pull and quality-check data independently; SQL skills will be tested.
- A system for prioritizing experiments, including impact scoring and clear success metrics, and experience deprioritizing work based on business needs.
- Ability to translate complex experiment results into clear takeaways for audiences outside growth marketing.
- Experience advocating for priorities and building cross-functional alignment without direct authority.
- Ability to write concise creative briefs and provide specific, actionable feedback to designers and copywriters.
- Experience using monetary incentives to drive behavior change and impact.
- Experience building complex automated marketing journeys in a CRM platform and identifying when standard functionality is insufficient.
Nice To Haves
- Hands-on experience with AI tools and building automations or workflows that save team time.
- Experience with Claude or Cursor.
Responsibilities
- Own lifecycle marketing strategy for an audience, including channel mix, prioritization, and delivering value to users.
- Build and manage an experimentation program from ideation through results, with a clear testing point of view.
- Partner with Engineering, Product, and Data Science to unlock platform capabilities, influence roadmaps, and extend beyond out-of-the-box tooling.
- Own performance reporting by defining metrics and experiment setup, and communicating results and next steps to stakeholders and leadership.
- Drive creative strategy by briefing, reviewing, and iterating on email, push, SMS, and in-app assets with designers and copywriters.
- Apply behavioral science frameworks to message sequencing, timing, and incentive design.
Benefits
- Medical, dental, and vision insurance options, with additional programs available when enrolled.
- Mental health benefits.
- Family building benefits.
- Child care and pet benefits.
- 401(k) plan.
- 12 observed holidays.
- Discretionary paid time off for salaried team members; 15 days of paid time off for hourly team members.
- 18 weeks of paid parental leave for biological, adoptive, and foster parents.
- Subsidized commuter benefits.
- Exclusive opportunity for Lyft team members to test new benefits of the Lyft Pink Ridership Program.
- Potential equity offering and bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
