Growth Marketing Manager, Lifecycle

Lyft•Seattle, WA

1d•Hybrid

About The Position

Lyft’s Lifecycle Growth Marketing team engages riders and drivers through acquisition, engagement, retention, and resurrection experiments across email, push notifications, SMS, and in-app messaging. The team uses data and testing to deliver personalized, contextual communications by audience segment. The Growth Marketing Manager, Lifecycle will own lifecycle marketing strategy for an audience, including channel mix, prioritization, and user value. The role partners with Product, Engineering, Analytics, Data Science, and Marketing Operations to design, test, and optimize incentive and non-incentive messages and experiences. It also involves building experimentation programs, influencing platform capabilities and roadmaps, reporting on performance, developing creative strategy, and applying behavioral science to message sequencing, timing, and incentive design. This is a hybrid role based in the Seattle area. Team members are expected to work in the office three days per week—Mondays, Wednesdays, and Thursdays—and may work from anywhere for up to four weeks per year.

Requirements

At least 6 years of experience in growth marketing.
Experience owning a full lifecycle marketing program from the ground up, including building strategy from high-level goals and managing a prioritized roadmap.
Strong SQL skills, including pulling and quality-checking data independently; SQL skills will be tested.
A system for experiment prioritization, including impact scoring and clear success metrics, and a track record of deprioritizing work in response to business needs.
Ability to translate complex experiment results into clear takeaways for audiences outside growth marketing.
Experience advocating for priorities and building cross-functional alignment without direct authority.
Ability to write concise creative briefs and provide specific, actionable feedback to designers and copywriters.
Hands-on experience with AI tools and building time-saving automations or workflows.
Experience using monetary incentives to drive behavior change and impact.
Experience building complex automated marketing journeys in a CRM platform and identifying when standard functionality is insufficient.

Nice To Haves

Experience using Claude or Cursor.

Responsibilities

Own lifecycle marketing strategy for an audience, including channel mix, prioritization, and ensuring communications deliver clear value to users.
Build and manage an experimentation program from ideation through results, with clear priorities and a point of view on what to test.
Partner with Engineering, Product, and Data Science to unlock platform capabilities, influence roadmaps, and extend beyond standard tooling.
Own performance reporting by defining metrics and experiment setups, and sharing results and next steps with stakeholders and leadership.
Drive creative strategy by briefing, reviewing, and iterating on assets across email, push, SMS, and in-app channels in partnership with designers and copywriters.
Apply behavioral science frameworks to message sequencing, timing, and incentive design.
Design, test, and optimize incentive and non-incentive messages and experiences in collaboration with cross-functional partners.

Benefits

Medical insurance options and additional programs available when enrolled.
Dental insurance options.
Vision insurance options.
Mental health benefits.
Family building benefits.
Child care benefits.
Pet benefits.
401(k) plan.
12 observed holidays.
Discretionary paid time off for salaried team members; hourly team members receive 15 days of paid time off.
18 weeks of paid parental leave for biological, adoptive, and foster parents.
Subsidized commuter benefits.
Lyft Pink, with an exclusive opportunity for team members to test new benefits of Lyft’s Ridership Program.
Potential equity offering and bonus.