Growth Marketing Coordinator (Lifecycle & Outbound)

Medlife

7d•Remote

About The Position

MEDLIFE is a nonprofit organization partnering with low-income communities in Latin America and Africa to improve access to medicine, education, and community development. Its mission is to empower people in the fight for equal access to healthcare, education, and a safe home. The Growth Marketing Coordinator will build and own MEDLIFE's email- and CRM-driven growth engine across the participant journey. The role focuses on acquiring U.S. college students through targeted outbound and cold-email campaigns to grow Student Leadership Teams and the chapter network, and on retaining participants through nurture, repurchase, and reactivation journeys in HubSpot. This individual-contributor role has end-to-end ownership of outbound and lifecycle outcomes, with a potential path to a Lead role as the function grows. The position reports to the Head of Marketing and collaborates with Expansion, Sales, Customer Success, RevOps, and Data Solutions teams. The position is full-time and 100% remote for candidates based in Latin America, Monday through Friday, 8:00 a.m. to 5:00 p.m. GMT-5. MEDLIFE offers a competitive salary commensurate with the role, a competitive benefits package, and a day off for the employee's birthday. The role provides end-to-end ownership of outbound and lifecycle growth, a growth path to a Lead role, and mission-driven work supporting MEDLIFE's service to students and communities.

Requirements

At least 4 years of combined growth marketing experience, including at least 2 years in lifecycle, retention, or CRM marketing and at least 2 years running cold-email or outbound campaigns, or equivalent hands-on experience across both; focus on U.S. and/or Canadian audiences.
Bachelor's degree in Marketing, Business Administration, Communications, Data/Growth Analytics, or a related field; hands-on experience takes precedence over formal credentials.
Proven ownership of retention, repurchase, reactivation, or lifetime-value outcomes through segmented, multi-stage journeys.
Experience running cold email at meaningful scale, with testing and iteration based on real results.
Hands-on email deliverability experience, including SPF, DKIM, DMARC, warm-up, domain reputation, and bounce management.
Strong segmentation, experimentation, cohort-analysis, and funnel-measurement skills.
Demonstrated use of AI tools or agents for research, personalization, or campaign execution in a real workflow.
Persuasive, natural copywriting for North American audiences, tested against real response data.
Advanced or professional working proficiency in English.

Nice To Haves

Hands-on HubSpot experience is strongly preferred.
Working knowledge of Clay, Apollo, or an equivalent prospecting or enrichment platform.
Experience recruiting or marketing to students, universities, Gen Z audiences, education, travel, or nonprofit programs.
Experience building cross-stage journeys, such as prospect-to-participant-to-alumni journeys, or referral and advocacy programs.
Experience with WhatsApp/SMS, multichannel CRM, and working across North America and LATAM teams.

Responsibilities

Identify universities, student organizations, and individual students likely to become MEDLIFE leaders; develop targeted prospect lists and ideal customer profiles.
Source, verify, and maintain clean prospect data in HubSpot using enrichment tools and AI.
Manage sending infrastructure and email deliverability, including SPF, DKIM, DMARC, warm-up, and sending volume, to protect sender reputation.
Write and test cold-email sequences for different student personas in accordance with CAN-SPAM and other applicable compliance practices.
Map the participant journey from first contact through participation, chapter leadership, graduation, and alumni advocacy.
Build segmented nurture, repurchase, and reactivation journeys in HubSpot based on behavior, lifecycle stage, program history, and inactivity.
Run multichannel campaigns through email, SMS/WhatsApp, myMEDLIFE, and social retargeting, focused on relevant next actions.
Partner with Expansion, Sales, and Customer Success on handoffs between automated outreach and human follow-up.
Track conversion, deliverability, reactivation, lifetime value, and influenced revenue; continually improve targeting, segmentation, and messaging.