Lifecycle Marketing Coordinator, CRM

Instacart

14h•$86,000 - $109,500•Remote

About The Position

Instacart is hiring a Lifecycle Marketing Coordinator for its Consumer CRM team, which delivers billions of messages annually across email, push, SMS, and in-app channels. The role is the execution backbone of CRM programs: building, quality-checking, and launching campaigns accurately and on time so Lifecycle Managers can focus on strategy and experimentation. It combines hands-on campaign production with cross-functional coordination and supports customer journeys and business growth. The coordinator will help increase team capacity for priority campaigns and experiments, improve campaign accuracy and on-time delivery, simplify recurring workflows, and identify issues such as outdated content, broken links, and targeting or personalization problems in live programs. The role also involves using campaign results and execution insights to help improve underperforming campaigns, expand successful approaches, and prioritize impactful work. The position is remote under Instacart’s Flex First approach, which allows employees to work from home, an office, or another preferred location, with regular in-person events. Compensation varies by permanent work location. U.S. base salary ranges are $104,000–$109,500 in CA, NY, CT, and NJ; $99,000–$104,500 in WA; $95,000–$100,000 in OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, and HI; and $86,000–$91,000 in all other states. The role is also eligible for a new-hire equity grant and annual refresh grants.

Requirements

Typically 1–3 years of hands-on CRM execution experience, including personally building, QA'ing, and launching campaigns in an email service provider or marketing automation platform.
Strong attention to detail and a thorough approach to checking campaign content, links, targeting, and setup.
Organization and follow-through, with the ability to manage multiple projects and deadlines and keep work moving.
Proactive communication, including clear status updates, coordination with partners, and early flagging of blockers.
Technical curiosity and analytical thinking, including comfort learning tools, troubleshooting issues, and asking questions about campaign performance.

Nice To Haves

Experience with Braze.
Exposure to segmentation, personalization, and A/B testing, as well as basic campaign reporting and interpreting results to identify improvements.
Experience supporting automated lifecycle journeys such as onboarding, retention, and win-back, ideally in a consumer app or e-commerce business with recurring customer engagement.
Examples of improving workflows or using AI tools to reduce manual work, strengthen QA, or simplify documentation.

Responsibilities

Build, QA, and launch CRM campaigns accurately and on time in an email service provider or marketing automation platform.
Coordinate campaign work and keep multiple projects, deadlines, and partners on track; provide status updates and flag blockers early.
Check campaign content, links, targeting, personalization, and setup to prevent errors and rework.
Help identify and resolve outdated content, broken links, and targeting or personalization issues across live programs.
Simplify recurring workflows and reduce manual effort and turnaround time while maintaining quality.
Review campaign results and execution insights to help improve underperforming campaigns, expand successful approaches, and prioritize work with greater impact.