Leasing & Marketing Manager

B.HOM Student Living•Baton Rouge, LA

2d•$18 - $20•Onsite

About The Position

The Leasing & Marketing Manager leads the leasing and marketing strategy for the community, driving occupancy, revenue, and resident retention. The role oversees leasing execution, marketing initiatives, and team performance to align with company standards and achieve property goals. The position is onsite at The Oliver in Baton Rouge, Louisiana, and reports to the General Manager. It is a full-time role of 30 or more hours per week, with a day shift that includes weekends. The schedule is primarily Monday through Friday, with extended hours, evenings, and weekends required based on leasing activity and business needs. Travel is negligible, though local travel and occasional overnight travel may be needed. The manager leads leasing and sales efforts, develops and executes marketing plans, builds campus and community relationships, and supports the hiring, training, coaching, and performance management of the leasing team. The role also monitors leasing and market performance, prepares reports to guide decisions, and reviews leasing files for accuracy and compliance. The role requires strong sales and leasing experience, communication, organization, time management, prioritization, Microsoft Office and marketing or social media platform proficiency, and leadership and team development skills. The employee must be able to obtain any required state leasing license within the required timeframe. Student housing or multifamily property management experience and familiarity with property management or CRM systems are preferred. Physical requirements include regularly walking the property and conducting tours, frequent use of a computer and office equipment, and occasional lifting of up to 30 pounds. Compensation is listed as $18.00–$20.00 per hour, with opportunities for leasing and performance-based bonuses.

Requirements

Strong sales and leasing experience.
Excellent communication and interpersonal skills.
Strong organizational and time management abilities.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office and marketing or social media platforms.
Demonstrated leadership and team development skills.
Ability to obtain any required state leasing license within the required timeframe.
High school education level is listed.
Ability to walk the property and conduct tours regularly.
Ability to use computer and office equipment frequently.
Ability to communicate effectively in person, by phone, and in writing.
Ability to occasionally lift up to 30 pounds.
Ability to travel locally and occasionally overnight as needed.

Nice To Haves

Experience in student housing or multifamily property management.
Familiarity with property management or CRM systems.

Responsibilities

Lead leasing activities, including tours, sales calls, and closing efforts.
Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
Maintain high standards for tour experiences and sales execution.
Ensure model units and tour paths are show-ready.
Develop and execute weekly, monthly, and annual marketing plans.
Analyze market trends, university data, and competitive positioning; adjust strategies to improve traffic, conversions, and occupancy.
Manage marketing channels, advertising sources, and content.
Build and maintain relationships with university departments and organizations.
Identify and execute marketing opportunities connected to campus events and calendars.
Coordinate outreach, including housing fairs, student events, and local initiatives.
Assist the General Manager with hiring, training, and coaching leasing team members.
Develop training programs focused on leasing, touring, and customer experience.
Manage leasing team schedules and performance expectations; provide feedback and development support.
Track and report leasing performance, traffic, and conversion metrics.
Conduct market research, including enrollment trends and housing developments.
Prepare and analyze reports to inform strategy and decision-making.
Review and approve leasing files for accuracy and completeness.
Ensure adherence to company policies and leasing procedures and maintain confidentiality and compliance with applicable regulations.
Perform other duties as assigned to support property success.

Benefits

Competitive compensation with leasing and performance-based bonus opportunities.
Comprehensive benefits package, including medical, dental, and vision coverage.
401(k) with company match.
12 weeks of paid parental leave.
Company-paid sabbatical leave.
12 company-paid holidays.
Birthday holiday.
Paid time off starting at 120 hours per year.
Sick and safe time.
Short- and long-term disability insurance.
Pet insurance options.
Career growth opportunities within a rapidly growing organization.
A people-first culture focused on development and success.