Leasing & Marketing Manager
About The Position
The Leasing & Marketing Manager leads the community’s leasing and marketing strategy to drive occupancy, revenue, and resident retention. The role oversees leasing execution, marketing initiatives, and team performance, aligning efforts with company standards and property goals. The manager leads leasing activities and sales execution; develops and implements marketing plans; builds relationships with university departments, organizations, and the local community; supports hiring, training, and coaching of the leasing team; tracks and reports on performance; and reviews leasing files for accuracy and compliance. The position reports to the General Manager and is onsite at the property in Arlington, Texas. The schedule is primarily Monday through Friday, with extended hours, evenings, and weekends required according to leasing activity and business needs. The role involves regular property walks and tours, frequent use of computers and office equipment, and occasional lifting of up to 30 pounds. Local travel and occasional overnight travel may be needed.
Requirements
- Strong sales and leasing experience.
- Excellent communication and interpersonal skills.
- Strong organizational and time management abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office and marketing/social media platforms.
- Demonstrated leadership and team development skills.
- Ability to obtain any required state leasing license within the required timeframe.
Nice To Haves
- Experience in student housing or multifamily property management.
- Familiarity with property management or CRM systems.
Responsibilities
- Lead leasing activities, including tours, sales calls, and closing efforts.
- Ensure leasing goals, occupancy targets, and revenue objectives are achieved.
- Maintain high standards for the tour experience and sales execution; keep model units and tour paths show-ready.
- Develop and execute weekly, monthly, and annual marketing plans.
- Analyze market trends, university data, and competitive positioning, and adjust strategies to improve traffic, conversions, and occupancy.
- Manage marketing channels, advertising sources, and content.
- Build and maintain relationships with university departments and organizations.
- Identify and execute marketing opportunities tied to campus events and calendars; coordinate outreach such as housing fairs, student events, and local initiatives.
- Assist the General Manager with hiring, training, and coaching leasing team members.
- Develop training programs focused on leasing, touring, and customer experience.
- Manage leasing team schedules and performance expectations, and provide ongoing feedback and development support.
- Track and report leasing performance, traffic, and conversion metrics.
- Conduct market research, including enrollment trends and housing developments, and prepare and analyze reports to inform decisions.
- Review and approve leasing files for accuracy and completeness.
- Ensure adherence to company policies and leasing procedures, and maintain confidentiality and compliance with applicable regulations.
- Perform other duties as assigned to support property success.
Benefits
- Competitive compensation and leasing- and performance-based bonus opportunities.
- Comprehensive benefits package including medical, dental, and vision coverage.
- 401(k) with company match.
- 12 weeks of paid parental leave.
- Company-paid sabbatical leave.
- 12 company-paid holidays.
- Birthday holiday.
- Paid time off starting at 120 hours per year.
- Sick and safe time.
- Short- and long-term disability insurance.
- Pet insurance options.
- Career growth opportunities within a rapidly growing organization.
- A people-first culture focused on development and success.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
