Head of Marketing

We are seeking a Head of Marketing at Unit21 who will be responsible for building and leading our marketing function. The ideal candidate will have a strong background in product marketing and be highly data-driven. They will be tasked with setting product messaging and strategy, driving demand generation, and achieving key pipeline metrics. The Head of Marketing will also be responsible for building awareness of Unit21 and expanding our customer base globally. This role requires a combination of hands-on project work and strategic leadership.

Lead, mentor, inspire and grow a team of marketers responsible for pipeline, demand generation, user retention, product marketing, brand, and PR

Establish demand generation best practices and manage top and mid-funnel lead routing, nurturing, and retention strategies

Develop and execute Unit21's marketing strategy and plan

Set goals for direct reports and supporting functions

Lead across functional boundaries to ensure alignment on goals and objectives

Drive awareness for Unit21

Represent Unit21 at relevant industry events

• 10+ years of experience in marketing leadership roles, including experience scaling a team through high growth at a growing B2B SaaS company, with a proven record of achieving significant results
• Deep product marketing and/or demand generation experience and have led teams of 5+ marketers across a variety of disciplines
• Significant experience in B2B technology marketing (preferably analytics platforms and/or fintech) with a solid understanding of the ecosystem and technical audiences we serve
• Proven track record in leading new brand positioning, new brand campaigns, activation programs and copy to market from a total company perspective
• Track record of managing a high dollar budget annually with excellent performance metrics
• Ability to aggressively prioritize the few things that have the biggest impact
• Love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve your key metrics

• Competitive salary and pre-IPO stock options
• 100% company-paid medical, dental, and vision insurance (for employee)
• Optional HSA and FSA medical reimbursement accounts
• Unlimited paid time off
• Generous leave programs for life events
• 401(k)
• Charity matching
• Annual Learning & Development stipend
• One-time Home office set-up stipend
• Commuter benefits
• Happy hours and team-building events
• Great office space in the San Francisco Financial District
• Fully stocked kitchen
• Lunch and dinner provided in SF office at least 3x per week
• A great company culture with a strong emphasis on diversity, equity, and inclusion