About the position
Reforge is seeking a Head of Marketing to oversee their marketing function. The ideal candidate will have a natural bend towards media and acquisition and will own revenue targets for Reforge's Courses and Teams lines of business. As the Head of Marketing, the candidate will be a key member of Reforge's leadership team and play a critical role in helping the company grow its business. The right candidate will be a seasoned leader with experience inspiring teams, developing and growing innovative media products, and pushing everyone to think bigger. Reforge is a new kind of educational company that helps you access the earned insights of the world's leading practitioners, learn and apply frameworks without leaving your job, and build a strong professional network.
Responsibilities
- Grow Reforge Media to become a significant part of Reforge’s acquisition flywheel
- Establish short-term and long-term goals for the team and ensuring they ladder up to the company's broader needs
- Consistently recruiting A players to join Reforge
- Coach and develop the marketing team, ensuring the team has a clear vision, is motivated to achieve our goals, and is held accountable for our ambitious targets
- Lead Reforge Media to create fast growing, cohesive media products across our product, newsletter, blog, podcast, and video platforms
- Establish collaborations with leading operator creators to broaden the reach of our business
- Manage budget to ensure that we are properly supporting all of our products and growing our business efficiently
- Own revenue + demand targets for our Courses and Teams business lines
- Own and oversee all product launches + user communications
- Positioning Reforge’s product offering to be differentiated and communicate clear value to prospects, users, and customers
Requirements
- Grow Reforge Media to become a significant part of Reforge’s acquisition flywheel
- Establish short-term and long-term goals for the team and ensuring they ladder up to the company's broader needs
- Consistently recruiting A players to join Reforge
- Coach and develop the marketing team, ensuring the team has a clear vision, is motivated to achieve our goals, and is held accountable for our ambitious targets
- Lead Reforge Media to create fast growing, cohesive media products across our product, newsletter, blog, podcast, and video platforms
- Establish collaborations with leading operator creators to broaden the reach of our business
- Manage budget to ensure that we are properly supporting all of our products and growing our business efficiently
- Own revenue + demand targets for our Courses and Teams business lines
- Own and oversee all product launches + user communications
- Positioning Reforge’s product offering to be differentiated and communicate clear value to prospects, users, and customers
- Is willing to do the work. Reforge’s marketing team is 4 people today. The expectation is to come in and work alongside the team, and scale up as things become impactful.
- Has a strong vision for growing our business in an increasingly competitive industry.
- Is a seasoned operator and people manager who can drive the team toward ambitious but achievable goals.
- Demonstrates a results-oriented mindset with the ability to foster teamwork and inspire creativity in a fast-paced culture.
- Exhibits a cool under pressure disposition and is capable of creating a vision and seeing it through.
- Has strong interpersonal skills, is a good communicator, skilled negotiator, and understands how to build bridges with internal and external stakeholders.
- Is autonomous and a self-directed leader who embodies the values we all share, including: prioritizing customer value above all else, maximizing the pace of improvement, doing big things with small teams, thinking like an underdog, and being a problem solving machine.
Benefits
- Flexible/Distributed Work Environment
- Professional Development
- Benefits (health, vision, and dental insurance)
- Salary + Equity
- 401k
- Flexible PTO
- Commitment to diversity and inclusion