Senior Data Analyst

This role is part of Reforge's centralized analytics team, which aims to create a central source of truth for the entire business and empower functional teams to leverage data for improving the customer experience. The team also runs analyses that drive strategy for both teams and the company as a whole. The successful candidate will work closely with the Analytics Manager and collaborate with the Data, Finance, and Marketing teams. They will be responsible for rethinking financial modeling and reporting, maturing marketing understanding, and identifying opportunities within various departments. Strong SQL skills, experience with finance and marketing metrics, and excellent communication skills are required for this role.

- Working with key stakeholders in Finance to rethink financial modeling and reporting, defining metrics and updating/building new data models - Maturing the team's marketing understanding and creating insights for funnel optimization - Identifying opportunities within Product, Marketing, and Finance and contributing to an ongoing backlog - Working with complicated SQL queries and ETL tools like DBT - Working with Finance teams and leaders to define and track key metrics - Working with invoice and payment data from Stripe or similar software - Working with data from marketing software like Google Analytics and customer data platforms - Working with ambiguity and prioritizing work across unstructured problems - Developing and editing SQL models using transformation tools like DBT - Working with BI tools like Metabase, Looker, or Tableau - Presenting technical analyses in clear and impactful formats - Excellent written and communication skills - Working cross-functionally across teams with varying technical proficiency and expertise - Familiarity with the Reforge platform (nice to have) - Experience with marketing frameworks and approaches to attribution and lifecycle marketing (nice to have) - 4+ years of demonstrated analytics experience in analyzing financial and marketing data for online consumer software products (nice to have) - Experience with behavioral analytics tools like Amplitude, Mixpanel, or Heap (nice to have) - Demonstrated examples of uncovering new areas of opportunity, developing hypotheses, and assessing upside (nice to have)

- Experience working with complicated SQL queries and ETL tools like DBT - Experience working with Finance teams and leaders to define and track key metrics, including ARR, TCV, Retention, etc. - Experience with invoice and payment data from Stripe or similar software - Experience with data from marketing software (i.e. Google Analytics, customer data platforms like Segment) - Experience working with ambiguity, and prioritizing work across unstructured problems. - Excellent SQL skills, both for ad-hoc queries and experience developing and editing SQL models, ideally using transformation tools like DBT. - Experience working with BI tools like Metabase, Looker, or Tableau - Experience presenting technical analyses in clear and impactful formats (written summaries, live demos, presentations, etc) - Excellent written and communication skills - Experience working cross-functionally across teams with varying technical proficiency and expertise to prioritize and plan work, making tradeoffs and executing on large projects with tight deadlines. - Nice to Have: - Reforge alum and/or familiar with the platform - Experience with marketing frameworks, such as approaches to attribution and lifecycle marketing. - 4+ years of demonstrated analytics experience, analyzing financial and marketing data for online consumer software products, e.g. online shopping, social sites, streaming services, gaming, and other related industries. - Experience working with behavioral analytics tools like Amplitude, Mixpanel, or Heap - Demonstrated examples of uncovering new areas of opportunity, developing hypotheses, and assessing upside.

- Flexible/Distributed Work Environment - Professional Development - Benefits (health, vision, and dental insurance) - Salary + Equity - 401k - Flexible PTO - Commitment to diversity and inclusion