Head of Growth Marketing

The job overview for the Head of Growth Marketing position is to drive demand and grow the brand for a company that is building products to help digital creators manage their finances. The role involves building and experimenting with acquisition funnels, establishing and tracking KPIs, creating organic SEO channels, and scaling personalized content to nurture customer relationships. Additionally, the Head of Growth Marketing will be responsible for crafting and iterating the brand story, understanding and nurturing the community, and eventually building and leading a team. The ideal candidate should have at least 7 years of growth marketing experience and 3 years of management experience.

Drive demand

Build and experiment with key acquisition funnels (ie. referrals, content) to drive growth for our Card product.

Establish and track KPIs to drive pipeline and use data-driven insights to continuously refine our approach.

Create and test organic, SEO channels that target our high-value cohorts.

Scale and measure personalized content to nurture our relationship with customers throughout their journey.

Collaborate with Sales to align initiatives, ensuring a smooth handoff of SQLs.

Grow the brand

Utilize storytelling and insights from the community to craft and iterate our brand story.

Unlock ways to tell the story broadly, aligning all marketing activities, products, and services around the narrative.

Understand and nurture our on/offline community through inventive content and events.

Build a team

After finding traction for growth, build and lead an effective team - attracting, growing, and retaining top talent.

Use a mix of team members, outside services, and automation to achieve goals.

Reinforce a culture of curiosity, creativity, risk-taking, and ownership.

7+ years of growth marketing experience (in b2c, SEO, organic strategies).

3+ years management experience - leading & developing a high performing team.

• 7+ years of growth marketing experience (in b2c, SEO, organic strategies)
• 3+ years management experience - leading & developing a high performing team
• Strong analytical skills, data-focused, and goes deep to ensure quality data decision-making
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Experience scaling high growth companies and start-up experience with the ability to navigate a fast-changing environment and build things from the ground up
• Based in Los Angeles, San Francisco (strong preference) or New York City - we’re a remote team, but creators concentrate on the coasts
• Experience using: Customer.io, Mode, Amplitude, Webflow, Segment, and Social Media platforms (Twitter, Instagram, YouTube and TikTok)
• Understanding, passion for, and nuanced view of creators and their economy (nice to have)
• Knowledge of SQL (nice to have)

• Comprehensive health, dental, and vision insurance for you and your dependents
• Remote (within the US) and flexible work culture
• Unlimited PTO and sick leave
• Generous equity
• 401(k) plan with 100% match for the first 3%, then 50% match for the following 2%
• Monthly stipends for health & wellness, meals, learning & development, and home office set up - totaling up to $5,400 annually
• Opportunity to meet with and build for favorite creators