Content Marketing Lead

The job overview for this role is that the company is seeking a Content Marketing Lead to join their Marketing team and help build the brand and drive growth. The Content Marketing Lead will be responsible for creating a cohesive content marketing strategy, managing the Creatives and Social Media team, and working closely with the Co-Founder. The main focus of the role is to grow the brand, increase brand awareness, boost customer engagement and retention, and generate leads. The ideal candidate should have experience in content/brand/influencer marketing, management, and excellent writing and editing skills. The role offers the opportunity to contribute to the company's growth and build the Marketing organization from its early stages.

• Craft compelling short-form content and scripts with an approachable, knowledgeable, conversational tone
• Develop new and innovative content ideas around Creator finances
• Manage and execute reaching content deliverables across social media platforms
• Develop and execute strategies to grow market presence, increase brand awareness, and boost customer engagement and retention
• Utilize storytelling and insights from the community to craft and iterate the brand story
• Build top-of-funnel lead generation in partnership with the sales team
• Align all marketing activities, products, and services around the narrative
• Lead Karat event functions with support from the Creative team
• Partner with the Scriptwriting and Creative team to produce and post content on social media platforms
• Partner with the Data team to drive data-informed decisions on future content
• Lead and develop a high-performing team
• Use a mix of team members, outside services, and automation to achieve goals
• Reinforce a culture of curiosity, creativity, risk-taking, and ownership
• Have 5+ years of content/brand/influencer marketing experience
• Have 2+ years of management experience
• Have excellent writing and editing skills and expertise in creating language and content strategy
• Have an analytical mindset and knowledge of SQL
• Understand social platforms and retention tactics
• Have strong event planning or event coordinating experience
• Have expertise in creating and executing multi-touch, multi-channel marketing programs
• Have the ability to navigate a fast-changing environment and build things from the ground up
• Be based in Los Angeles, San Francisco, or New York City

• 5+ years of content/brand/influencer marketing experience (in b2c, SEO, organic strategies)
• 2+ years management experience - leading & developing a high performing team
• Excellent writing and editing skills and an expert in creating language, and content strategy
• Analytical mindset, knowledge of SQL (a plus!)
• A grammar expert who can adapt to different tones and styles of writing and learn from audience reaction to scripts
• Understanding of social platforms and retention tactics (eg. Instagram, Youtube, Twitter, TikTok, etc.)
• Strong event planning or event coordinating experience
• Expert in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Ability to navigate a fast-changing environment and build things from the ground up
• Based in Los Angeles, San Francisco (strong preference) or New York City - we’re a remote team, but creators concentrate on the coasts

• Comprehensive health, dental, and vision insurance for you and your dependents
• Remote (within the US) and flexible work culture
• Unlimited PTO and sick leave
• Generous equity
• 401(k) plan with 100% match for the first 3%, then 50% match for the following 2%
• Monthly stipends for: health & wellness, meals, learning & development, and home office set up - totaling up to $5,400 annually
• Opportunity to meet with and build for favorite creators