Growth Marketing Manager, AEO/SEO

NoGood•New York City, NY

1d•Hybrid

About The Position

NoGood is seeking a Growth Marketing Manager focused on AEO, SEO, and content strategy to drive growth for NoGood and its clients. The role involves developing organic growth strategies, managing and optimizing blog content, tracking AEO performance, partnering with developers on technical improvements, and creating and testing high-converting landing pages. The ideal candidate can turn AEO into a profitable channel and combine technical expertise with creative marketing skills. NoGood is a tech-enabled growth consultancy based in NYC that works with clients globally, including startups, scale-ups, and Fortune 500 companies. The position offers a hybrid work environment at the headquarters and the option to work remotely globally. Compensation is $80,000–$100,000 base pay plus bonus.

Requirements

At least 3 years of digital marketing experience, focused on AEO strategy and execution.
Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Understanding of technical AEO principles, including website architecture, HTML, and structured data.
Solid background in technical SEO.
Proficiency with web analytics tools such as Google Analytics, FullStory, SEMrush, or Ahrefs.
Experience with CMS platforms such as WordPress or Dato and website optimization tools.
Strong project management skills, including the ability to prioritize tasks and meet deadlines.
Strong communication and collaboration skills for working with cross-functional teams.
Creative thinking and problem-solving abilities to develop innovative marketing solutions.

Nice To Haves

Experience with landing page builders such as Unbounce or Instapage.
Experience with A/B testing tools and Google Tag Manager.

Responsibilities

Develop and execute SEO, AEO, and content strategies to increase organic traffic and drive conversions.
Manage the blog by improving existing content, collaborating with content creators, conducting keyword research, analyzing performance, and identifying optimization and growth opportunities.
Monitor and report on AEO metrics, including AI visibility, citations, traffic, and conversions.
Partner with the development team to implement technical AEO recommendations and site enhancements that improve user experience and conversion rates.
Collaborate with marketing channel owners to understand their goals and tailor landing pages to their needs.
Implement A/B tests and analyze performance data to optimize landing page conversion rates.