Digital Marketing Manager - SEO/AEO

Cintas • Mason, OH

20h

About The Position

Cintas is seeking a highly skilled and experienced Digital Marketing Manager to lead strategy for maximizing brand visibility across search channels and supporting demand generation initiatives. The role is responsible for organic search, including search engine optimization (SEO), answer engine optimization (AEO), generative engine optimization (GEO), and local listings management. The manager will apply technical SEO, on-page optimization, and content-driven growth expertise to embed search best practices across the website, content ecosystem, and broader digital initiatives. The role collaborates with web, content, analytics, and marketing technology teams to identify opportunities, mitigate risks, and improve performance.

Requirements

• At least 6 years of digital marketing experience.

Nice To Haves

• Proven experience with SEO/AEO, content optimization, performance analysis, and local listings management.
• Proficiency with Google Analytics 4 (GA4), Google Search Console, Moz, SEMrush, and Microsoft Clarity.
• Strong project management skills, including the ability to lead multiple high-priority initiatives simultaneously and deliver on time and within scope.
• Advanced analytical capabilities and the ability to translate complex data into actionable marketing strategies.

Responsibilities

• Develop and execute SEO, AEO, and GEO strategies to maximize visibility and organic search performance across markets and platforms.
• Manage and optimize Google Business Profile and other online listings for accuracy, consistency, and local search presence.
• Oversee on-page and off-page SEO best practices, including technical SEO, content optimization, and link-building initiatives.
• Collaborate with cross-functional teams to integrate search strategies into marketing campaigns supporting brand awareness and lead generation.
• Partner with marketing and business stakeholders to develop and monitor KPIs measuring search performance and campaign effectiveness.
• Manage vendor and agency relationships for search-related services and tools.
• Audit search campaigns regularly and recommend optimizations.
• Conduct performance audits and provide actionable insights to improve user experience and drive conversions.
• Prepare detailed reports and presentations for stakeholders, including key findings and recommendations.
• Monitor industry trends, algorithm updates, and emerging technologies to maintain a competitive edge in search marketing.

Benefits

• Medical, dental, and vision benefits, with premiums below the national average and four medical plan options, including one at zero cost.
• Competitive pay.
• 401(k) with company match, profit sharing, and Employee Stock Ownership Plan (ESOP).
• Company-paid disability, life, and AD&D insurance.
• Paid time off and holidays.
• Skills development, training, and career advancement opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed