Senior SEO & AEO Manager

Babylist

5d • $143,788 - $191,730 • Remote

About The Position

Babylist is seeking a leader to define and execute its SEO, AEO, and GEO strategy, helping expecting and new parents discover the company across traditional search and AI-powered platforms. The role owns the discoverability roadmap and measurement plan, combining technical SEO, content strategy, and structured data so Babylist is accurately understood, cited, and recommended. It sits within Growth Marketing and partners with Marketing, Technology, Merchandising, Partnerships, Editorial, Paid Search, Engineering, and the internal AI Enablement team. The manager will present direction and performance to leaders and the executive team.

The role is responsible for organic search performance and AI visibility across Babylist’s registry, health, and shop businesses. It will set AEO prompts and KPIs, strengthen technical SEO across a large and complex site, improve content standards and freshness, build AI-driven systems, and connect visibility and organic traffic to registry signups and revenue. The manager will also develop an agentic commerce roadmap that structures product data, registry, and shop pages for AI assistants.

Babylist is a remote-first company with team members across the U.S. and Canada. The position offers a salary range of $143,788 to $191,730, with starting compensation based on location, experience, and qualifications.

Requirements

• Experience building and running an AEO program from first principles, including writing question-based prompts, defining KPIs such as citation share, visibility, and share of voice, selecting tracking tools, and assessing results.
• Deep technical SEO skills on a large, complex site, including rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates.
• Ability to measure outcomes beyond clicks and connect AI visibility, citations, and brand search to signups and revenue, including collaboration with Paid Search on attribution.
• Experience setting content standards that drive organic traffic, including FAQ structure, freshness cadence, and citation-oriented formatting, and communicating guidance to editors and freelance writers.
• Hands-on ability to pull data, write briefs, and fix markup.
• Ability to build AI-assisted workflows, programmatic pages, or internal tools that improve rankings or citations.
• Proven track record owning organic growth results.
• Ability to structure product data, registry, and shop pages so AI agents can read, compare, and recommend products.
• Comfort using AI to work faster and improve output, with curiosity about emerging AI capabilities.

Nice To Haves

• Experience at a consumer brand, marketplace, or publisher with a large content library.
• Experience driving discovery through Reddit, YouTube, or short-form video.
• Experience building partner or sponsored organic programs while protecting editorial trust.

Responsibilities

• Own the organic search roadmap and KPIs, including SEO-driven activated registries against plan, clicks, top-three rankings, AEO citation share, and visibility.
• Within the first 90 days, review the two overlapping AEO tracking tools, select one, and establish the prompt framework and KPIs for Registry, Health, and Shop.
• Maintain and grow Google rankings across Babylist’s top business categories through technical SEO, internal linking, and content freshness.
• Create an actionable roadmap to increase non-Registry visibility in categories where Babylist trails the category leader.
• Build AI-driven systems with the AI Enablement team and Engineering, assess whether in-house tools can replace vendor tools, and explain the tradeoffs.
• Set content standards and a playbook with Editorial covering FAQ structure, update cadence, and content qualities that earn citations.
• Partner with Marketing to test discovery channels such as social media and Reddit and measure their effect on AI citations and discoverability.
• Co-own brand search strategy and attribution with Paid Search.
• Publish monthly and quarterly SEO and AEO reviews covering performance against plan and key projects.
• Provide SEO and AEO guidance across internal communications.
• Connect organic discoverability to business outcomes, including traffic that converts to registry signups and revenue.
• Implement an agentic commerce roadmap for Babylist.

Benefits

• Company-paid medical, dental, and vision insurance.
• Retirement savings plan with company matching and flexible spending accounts.
• Generous paid parental leave and PTO.
• Winter Wonder Week: a company-wide paid week off at the end of the year.
• Remote work stipend to set up an office.
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.
• Competitive pay and opportunities for career advancement.
• Career progression and performance-based advancement.
• Access to tools including Claude and ChatGPT from day one.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed