SEO & AEO Manager
About The Position
TP-Link Systems Inc. is seeking a results-driven SEO & AI Search Optimization Manager to lead organic search strategy across corporate websites and Shopify e-commerce storefronts. The role focuses on driving organic traffic, customer acquisition, and direct-to-consumer revenue through technical SEO, content optimization, e-commerce best practices, and AI Engine Optimization (AEO) strategies. The manager will work with web development, content, merchandising, and marketing teams to improve site performance, search visibility, product discoverability, and TP-Link’s authority across traditional search engines and AI-powered discovery platforms. Success will be measured through organic revenue growth, search rankings, AI citations, website performance, and customer acquisition. The role owns the organic search roadmap and AEO strategy, optimizes Shopify storefronts and Google Merchant Center feeds, maintains technical SEO health across domains, collaborates on search-oriented content, and defines performance measurement. Relevant platforms and tools include ChatGPT, Gemini, Perplexity, Google AI Overviews, Google Search Console, SEMrush, Ahrefs, Botify, and Profound.
Requirements
- At least 3 years of dedicated SEO experience.
- A proven track record of growing organic revenue and traffic for e-commerce or DTC brands.
- Tactical experience optimizing content for AI-driven discovery and understanding how LLMs crawl, index, cite, and surface product recommendations.
- Hands-on mastery of schema markup, including Product, FAQ, and TechArticle; site speed optimization; structured data; crawl budget management; and URL architecture.
- Strong understanding of consumer electronics or tech hardware buyer journeys, faceted navigation optimization, and product feed management.
- Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.
Nice To Haves
- Shopify experience is strongly preferred.
Responsibilities
- Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts to drive attributable traffic, customer acquisition, and DTC revenue.
- Develop and execute an AEO/GEO strategy to strengthen brand authority and increase product citations and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
- Optimize Shopify store performance, including collection page taxonomy, product listing pages, structured data, internal linking, and canonical tag structures.
- Manage Google Merchant Center feed optimization with the D2C team to improve organic product listings and Google Shopping visibility.
- Monitor technical site health across domains, including crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.
- Partner with IT and Web Development to prioritize technical backlogs and support migrations, platform updates, and feature launches.
- Partner with Creative, Brand, and Content teams to produce, optimize, and structure content for search crawlers and LLM retrieval systems.
- Define organic KPIs and build reporting dashboards that connect traditional search traffic and LLM citation share to revenue and business outcomes.
- Evaluate, implement, and manage enterprise SEO tools and emerging AEO tracking platforms.
Benefits
- Fully paid medical, dental, and vision insurance; partial coverage for dependents.
- Contributions to 401k funds.
- Over four weeks of PTO per year.
- Bi-annual pay increases.
- Health and wellness benefits, including free gym membership.
- Quarterly team-building events.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
