SEO/AEO Manager

BODY ART ALLIANCE•Hanover, MD

4d•$105,000 - $110,000•Hybrid

About The Position

The SEO/AEO Manager owns organic search and answer engine visibility across Body Art Alliance’s portfolio of tattoo, permanent makeup, and body jewelry brands and ecommerce sites. The role leads technical SEO, on-site content and product-page optimization, and efforts to ensure brands are found and cited in traditional search and AI-driven answer engines, with the goal of driving organic traffic and revenue from professional artists and consumers. The position develops and executes organic search strategy across brand ecommerce sites, covering professional and consumer search intent. It manages technical site health, partners with ecommerce and development teams on migrations, redesigns, and launches, and optimizes product and educational content. The role also structures content and product data for answer engines, tracks visibility and performance, and collaborates with Paid Media, Marketplace, CRM/Loyalty, content, creative, ecommerce, development, and leadership teams. This is a full-time hybrid role based in Hanover, Maryland, with an expectation of working onsite two to three days per week. The position reports to the VP of Digital & Ecommerce and may require travel up to 10%.

Requirements

At least 5 years of SEO experience, including at least 3 years in ecommerce.
Hands-on experience managing SEO across multiple sites or brands.
Expert knowledge of technical, on-page, and off-page SEO for ecommerce sites, such as Shopify.
Strong knowledge of and demonstrated success executing AEO and GEO best practices.
Working knowledge of structured data and how AI answer engines source content.
Experience supporting site migrations or new site launches.
Proficiency with SEO tools such as Google Search Console, GA4, Semrush or Ahrefs, and Screaming Frog.
Strong content and copy instincts, including the ability to brief writers and creative teams and provide constructive feedback.
Analytical mindset and strong reporting skills; proficiency in Excel and dashboard tools.
Strong project management skills and ability to manage multiple sites and stakeholders.
Ability to travel up to 10%.
Prolonged periods of sitting at a desk and working on a computer; ability to lift up to 15 pounds if needed.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred.
Experience in consumer products, beauty, or professional supply preferred.

Responsibilities

Develop and execute the SEO and AEO roadmap across BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance.
Conduct keyword and topic research for professional and consumer search intent.
Own technical SEO site health, including crawlability, indexing, site speed, Core Web Vitals, and structured data.
Partner with ecommerce and development teams on site migrations, redesigns, and launches to protect and grow organic traffic.
Manage cross-brand SEO considerations, including duplicate content, canonical tags, and internal linking.
Optimize product, collection, and category pages, including titles, descriptions, and on-page content.
Brief and partner with content and creative teams on guides, how-to materials, and educational content for professional artists.
Structure content, FAQs, and product data to improve brand visibility and citations in AI-generated answers and search features.
Monitor brand visibility and share of voice in AI answer engines and track emerging search behavior and platform changes.
Set KPI targets with leadership and report on organic traffic, rankings, AI visibility, and organic revenue.
Partner with Paid Media, Marketplace, and CRM/Loyalty teams to share keyword, audience, and content insights.
Perform other related duties as assigned.