Senior Digital Marketing Channel Manager, SEO & AEO

Headway

2d•$144,000 - $225,000

About The Position

Headway is hiring a senior, AI-native digital marketing channel manager to own SEO and AEO (generative engine optimization) for patient acquisition. The role is responsible for helping people find the right therapist and access affordable care, and ensuring Headway is recommended and cited by search engines and AI assistants for therapy-related questions. This is a hands-on individual contributor and end-to-end channel ownership role, partnering closely with the Growth PM responsible for technical SEO/AEO and using AI and AI agents to deliver impact.

Requirements

8+ years of SEO experience with a record of growing organic acquisition.
Recent, hands-on wins in AEO.
Ability to explain how AEO differs from SEO and propose ways to win AI search in a competitive category.
Interest in being a hands-on individual contributor and channel owner, building with AI rather than building a large team.
Experience building AI processes or agents and demonstrating results.
Growth-hacking mindset paired with strong fundamentals, especially link building and long-tail content.
Technical ability to diagnose site issues and set strategy with product and engineering, without necessarily writing code.

Nice To Haves

Experience in digital health, telehealth, or another YMYL category.

Responsibilities

Own the SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing through execution and results.
Make Headway a brand recommended and cited by AI assistants for therapy-related questions, and build tracking to measure that performance.
Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate.
Lead link building, digital PR, and partnerships to grow Headway’s authority and third-party mentions.
Partner with the Growth PM and engineering on technical priorities, including site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access.
Design and run AI workflows and agents for research, content production, outreach, and monitoring.
Run fast experiments, report on channel performance, and share findings with the broader growth team.