SEO/AEO Marketing Lead

Mirage•New York, NY

1d•$150,000 - $210,000•Onsite

About The Position

Mirage is seeking an SEO/AEO Marketing Lead to grow organic acquisition for Captions across search engines and AI assistants. The role helps creators discover Mirage’s AI video tools, understand their value, and become active users and paying subscribers. The lead owns strategy and execution across search engine optimization (SEO) and answer engine optimization (AEO), including identifying high-intent opportunities, publishing useful content and landing pages, improving technical discoverability, and building authority through relevant third-party coverage. This is a hands-on role that partners with Product, Engineering, Data Science, Creative, and Growth. Success is measured by turning search and AI visibility into qualified traffic, activation, and paid subscriptions, supported by clear evidence of what drives results.

Requirements

At least 5 years of experience in SEO or organic growth, owning strategy and execution for a software, consumer app, or subscription business.
At least 1 year of hands-on experience in AEO/GEO.
Demonstrated record of growing qualified non-brand acquisition and sign-ups or paid customers, with specific examples of contribution and measurable business results.
Hands-on AEO experience running experiments across AI assistants or AI search, including prompt selection, answer and citation analysis, content changes, and assessment of outcomes.
Strong technical SEO skills, including crawling, indexing, internal linking, structured data, and JavaScript rendering, with experience shipping fixes alongside Engineering.
Strong content strategy and editorial judgment, including translating product capabilities and customer intent into useful landing pages, comparisons, and content briefs.
Strong analytical and experimentation skills using Google Search Console, GA4, SEO/AEO tools, and product analytics; ability to connect acquisition to downstream conversion and work with SQL or data partners.
Ability to independently prioritize and ship in a fast-moving environment, collaborate across functions, and communicate tradeoffs and results clearly.

Nice To Haves

Experience with creator tools, AI products, video creation, or product-led and self-serve subscription funnels.
Experience building earned authority through digital PR, editorial relationships, reviews, and creator partnerships.
Experience with international SEO, programmatic SEO with strong quality controls, or App Store Optimization (ASO).

Responsibilities

Own the SEO/AEO roadmap and prioritize non-brand keywords, topics, and purchase-intent prompts based on product relevance, demand, competitive gaps, and conversion potential.
Build and improve product, use-case, comparison, and educational pages that answer customer questions and connect discovery to a clear product experience.
Partner with Engineering to improve crawlability, indexing, site architecture, page performance, and access for search and AI crawlers; verify changes through search tools and server logs.
Analyze AI answers, citations, and competitor coverage to identify content gaps and earn relevant mentions through reviews, publications, and creator content.
Run structured content and landing-page experiments to improve sign-up, activation, and paid conversion; align page messaging with product launches and user intent.
Own measurement from search impressions and AI mentions or citations through referral traffic and subscriptions; segment brand versus non-brand demand, document attribution limits, and distinguish observed changes from incremental impact.
Use AI and automation to accelerate research, content workflows, and analysis while maintaining editorial quality, factual accuracy, and a consistent brand voice.