GEO (Digital Marketing)

Leviton Manufacturing•Melville, NY

10h•Hybrid

About The Position

Leviton is seeking a Manager, SEO/AEO/GEO to lead the evolution of search into AI-driven discoverability. The role extends beyond traditional SEO to shape how Leviton’s content and products are surfaced across Google and AI platforms such as ChatGPT, Gemini, Perplexity, and Bing Copilot. The manager will help ensure content is indexed, trusted, structured, and selected as an answer in search results and AI-generated responses. The role sits within the Digital Marketing team and involves partnering with product marketing, content, and web teams to optimize content, structure data, and build authority signals. It will measure performance across traditional search and AI-driven discovery, with a focus on traffic, engagement, and business growth.

Requirements

3–6+ years of experience in SEO, digital marketing, or content strategy.
Strong understanding of SEO fundamentals, including keyword strategy, on-page optimization, and technical SEO.
Experience optimizing content for AI assistants or generative search platforms.
Understanding of structured data, schema markup, and content architecture.
Ability to think beyond rankings and focus on authority, trust, and answer visibility.
Strong analytical, research, and problem-solving skills.
Ability to translate data into clear, actionable insights.
Strong writing and content-structuring skills, especially for clear, answer-based formats.
Detail-oriented with a collaborative mindset.
Curiosity and adaptability in a fast-changing digital and AI landscape.

Nice To Haves

Familiarity or interest in AI-driven search, AEO, or GEO strategies.
Experience with SEO tools such as SEMrush, Ahrefs, or Screaming Frog.
Working knowledge of Google Analytics (GA4) and Search Console.

Responsibilities

Develop and execute an integrated SEO, AEO, and GEO strategy.
Optimize content for AI answer engines, including FAQs, how-to content, and structured product data.
Identify content gaps based on search behavior and emerging AI prompts.
Improve visibility across AI platforms by strengthening content clarity, authority, and attribution.
Partner with product marketing, content, and web teams to align optimization with business priorities.
Implement and scale structured data, including schema markup, to improve machine readability.
Analyze performance using Google Analytics, Search Console, and SEO platforms.
Track AI answer presence and visibility, brand mentions and citations in AI-generated responses, and AI-driven referral traffic.
Monitor competitor performance and identify opportunities to improve Leviton’s share of voice in AI search.
Build dashboards and reporting to track traditional SEO and AI-driven performance.