AEO & GEO Marketing Manager

Momentous•Park City, UT

7h•Hybrid

About The Position

The AEO & GEO Marketing Manager owns Momentous’ strategy to increase brand visibility, authority, and recommendations across AI-powered search engines and emerging digital discovery channels, including ChatGPT, Gemini, Google AI Overviews, and Perplexity. The role positions Momentous as a trusted source for information about health, wellness, supplementation, and human performance. A key focus is using Momentous’ scientific expertise, research-driven content, and advisor network to strengthen the brand’s credibility and presence in AI-generated answers. This includes advancing a science-led blog strategy and expanding visibility across online communities and influential third-party platforms. Working with Science, SEO/SEM, eCommerce, Content, Brand, PR, and agency partners, the role combines strategic thinking, analytical rigor, content instincts, and hands-on execution. The ideal candidate is entrepreneurial, action-oriented, and passionate about the evolving AI search landscape.

Requirements

At least 7 years of experience in growth marketing, digital marketing, content strategy, SEO, or a related field.
Experience in high-growth CPG and with standing up a marketing channel.
Demonstrated experience developing and executing content-driven marketing strategies that improve discoverability, brand authority, or measurable business performance.
Experience collaborating with cross-functional teams, subject matter experts, and external agency partners to execute strategic initiatives.
Strong understanding of AI-powered search, generative AI, algorithms, and emerging digital discovery platforms.
Expertise in content strategy and building brand authority through scientific content, third-party citations, and digital communities.
Ability to translate complex scientific information into credible, engaging content in partnership with subject matter experts.
Strong analytical skills and ability to translate data and insights into actionable growth strategies.
Excellent communication, project management, and cross-functional collaboration skills.
Proactive, resourceful, results-oriented, and ownership-minded, with a focus on measurable outcomes, performance improvement, and accountability.
Intellectually curious and passionate about AI, emerging technologies, and evolving digital discovery trends.
Strategic, hands-on problem-solver able to thrive in fast-paced, ambiguous environments.
Passion for health, wellness, fitness, and human performance.

Nice To Haves

Experience in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), or AI-powered search visibility.

Responsibilities

Develop and execute Momentous’ AEO/GEO strategy to increase brand visibility, recommendations, and citations across AI-powered search and answer platforms.
Analyze AI search trends, consumer discovery behaviors, and competitive positioning to identify and prioritize growth opportunities.
Position Momentous as a trusted authority in supplementation, health, wellness, fitness, and human performance through ongoing optimization and experimentation.
Establish and track AEO/GEO performance metrics, including AI mentions, citations, share of voice, sentiment, and referral traffic.
Analyze content, community, and platform performance to identify opportunities and deliver actionable recommendations to leadership.
Monitor emerging AI technologies and discovery trends, continuously testing strategies to improve Momentous’ visibility and authority.
Develop and execute strategies to strengthen Momentous’ presence and credibility across Reddit, Quora, X, and other relevant communities.
Identify and activate opportunities for authentic engagement, third-party mentions, expert references, and citations that build digital authority.
Partner with Brand, PR, and external agencies to amplify scientific expertise and strengthen Momentous’ visibility across influential publishers and platforms.
Explore opportunities across YouTube, third-party creators, and emerging discovery platforms.
Drive a science-led blog and content strategy that strengthens Momentous’ credibility, discoverability, and AI citation potential.
Partner with the Science team, PhD-level experts, and scientific advisor network to translate research and expert insights into engaging, authoritative content.
Identify high-value scientific topics, long-tail queries, and consumer questions that create opportunities for thought leadership.
Collaborate with Content, SEO/SEM, and agency partners to develop, optimize, and refresh scientific content while maintaining accuracy and brand credibility.
Partner with SEO/SEM, eCommerce, and Content teams to strengthen existing content for AI-driven discovery and answer-focused search.
Align scientific content, product education, and third-party authority initiatives to deliver a consistent, credible brand presence across AI platforms.
Leverage existing marketing capabilities while identifying and owning incremental AEO/GEO opportunities outside established workstreams.

Benefits

Professional development opportunities through evolving experiences.
Competitive cash compensation plus employee stock options.
Health, vision, dental, life, pet, accident, disability, and critical illness coverage.
Fertility benefits, caregiver concierge, and financial planning benefits.
401(k) match.
Unlimited PTO.
Finish Line Fridays, with work ending at 3:00 every Friday.
Generous observed holidays, including 18 days of office closure in 2026.
$1,000 annual perks program to support a high-performance lifestyle.
Team workouts and lunches.
Access to Momentous products and merchandise.