AI Search Content Strategist & Writer (AEO/GEO)

ADP • New York, NY

9d • Hybrid

About The Position

ADP is seeking an AI Search Content Strategist & Writer to create content for search and discovery experiences powered by AI agents, large language models, search engines, and conversational platforms. The role combines content strategy, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), with a focus on helping ADP become a trusted source across platforms such as Google AI Overviews, Microsoft Copilot, ChatGPT, Perplexity, and Gemini.

The role develops content strategies, architectures, and materials that support discoverability, authority, retrieval, summarization, and citation in both traditional and generative search. It involves producing clear, useful content for human audiences and AI systems; translating complex HR, payroll, compliance, workforce, and technology topics; and using search intelligence and performance metrics to improve content. The strategist collaborates with marketing, product, communications, SEO, analytics, AI, and subject matter expert teams, and establishes practices for AI-search-optimized content.

Success means ADP content is more visible and accurately represented across AI-powered search experiences, gains visibility for relevant business queries, and improves search-driven engagement, authority, and conversion over time.

Requirements

• Bachelor's degree in Journalism, Communications, Marketing, English, Digital Media, Business, or a related field, or equivalent professional experience.
• At least 5 years of experience in content strategy, content marketing, editorial, SEO, digital publishing, or related disciplines.
• Demonstrated experience creating high-performing digital content.
• Strong understanding of search intent, content architecture, information hierarchy, and user experience.
• Exceptional writing, editing, research, and storytelling skills.
• Ability to simplify complex concepts into audience-friendly content.
• Experience using content performance and search analytics to guide decisions.
• Ability to balance editorial quality, brand standards, user needs, and business objectives.

Nice To Haves

• Deep understanding of AEO, GEO, and modern SEO practices.
• Experience optimizing content for AI-powered discovery platforms and conversational search experiences.
• Familiarity with Google AI Overviews, Microsoft Copilot, ChatGPT Search, Perplexity, Gemini, and emerging generative search products.
• Understanding of knowledge graphs, semantic search, entities, structured data, retrieval systems, and LLM behavior.
• Experience in B2B technology, SaaS, enterprise software, HR technology, payroll, financial services, or professional services.
• Experience using AI-assisted content creation, optimization, and workflow tools.
• Familiarity with Google Analytics, Search Console, Semrush, Ahrefs, BrightEdge, Conductor, or similar analytics platforms.

Responsibilities

• Develop content strategies for traditional search engines and AI-powered answer engines.
• Create content frameworks that improve discoverability, citation potential, and authority across generative search platforms.
• Identify opportunities for ADP to become a preferred source for AI-generated responses in HR, payroll, workforce management, benefits, compliance, and related categories.
• Build content architectures that help AI systems understand relationships among topics, entities, products, industries, and business challenges.
• Monitor AI search trends and adapt content practices as ranking, retrieval, and citation patterns change.
• Write articles, guides, landing pages, FAQs, resource centers, explainers, thought leadership, industry insights, and executive content.
• Develop clear, direct, comprehensive content that answers user questions and is structured for people, search engines, and AI systems.
• Translate complex HR, payroll, compliance, workforce, and technology concepts into clear, actionable content.
• Create content for multiple discovery channels and user journeys.
• Apply AEO and GEO strategies to improve visibility, inclusion, retrieval, summarization, and citation in AI-generated experiences.
• Optimize content for intent matching, semantic relevance, entity recognition, structured data opportunities, and knowledge graph relationships.
• Develop content for conversational search queries and AI retrieval, including concise definitions, authoritative explanations, question-and-answer formats, and supporting evidence.
• Analyze search trends, user behavior, AI-generated results, and competitive content opportunities.
• Monitor ADP content in AI-generated experiences and identify opportunities for improvement.
• Evaluate content performance using search visibility, engagement, authority, citation frequency, conversion, and user behavior metrics.
• Partner with SEO teams to evolve optimization practices and conduct content audits to identify buyer-journey gaps and opportunities.
• Collaborate with Product Marketing, Brand, Corporate Communications, Demand Generation, SEO, Product Management, subject matter experts, and AI, data, and analytics teams.
• Establish best practices and editorial guidelines for AI-search-optimized content.
• Educate stakeholders on changing search behavior, generative search trends, and emerging discovery platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior