AI Search Content Strategist & Writer (AEO/GEO)

ADP • Roseland, NJ

8d • Hybrid

About The Position

ADP is seeking an AI Search Content Strategist & Writer to create content for evolving search and discovery environments, including AI agents, large language models, search engines, and conversational platforms. The role combines content strategy, SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). It focuses on helping ADP become a trusted source across traditional search and AI-powered experiences such as Google AI Overviews, Microsoft Copilot, ChatGPT, Perplexity, Gemini, and emerging discovery platforms.

The strategist will develop content that accounts for how modern systems retrieve, rank, summarize, and cite information, using structured content, authority signals, entity relationships, semantic relevance, and user intent. The role calls for editorial excellence, strategic and data-driven thinking, search fluency, and curiosity about changing content consumption.

The position develops AI-search content strategies and architectures; writes and optimizes a broad range of content; monitors search trends and performance; conducts content audits; and partners with marketing, communications, product, SEO, AI, data, analytics, and subject matter expert teams. Success includes improving ADP’s visibility, citations, authority, engagement, and conversions across traditional and generative search environments.

Requirements

• Bachelor’s degree in Journalism, Communications, Marketing, English, Digital Media, Business, or a related field, or equivalent professional experience.
• 5+ years of experience in content strategy, content marketing, editorial, SEO, digital publishing, or related disciplines.
• Demonstrated experience creating high-performing digital content.
• Strong understanding of search intent, content architecture, information hierarchy, and user experience.
• Exceptional writing, editing, research, and storytelling skills.
• Ability to simplify complex concepts into audience-friendly content.
• Experience using content performance and search analytics to guide decision-making.
• Ability to balance editorial quality, brand standards, user needs, and business objectives.

Nice To Haves

• Deep understanding of AEO, GEO, and modern SEO practices.
• Experience optimizing content for AI-powered discovery platforms and conversational search experiences.
• Familiarity with Google AI Overviews, Microsoft Copilot, ChatGPT Search, Perplexity, Gemini, and emerging generative search products.
• Understanding of knowledge graphs, semantic search, entities, structured data, retrieval systems, and LLM behavior.
• Experience in B2B technology, SaaS, enterprise software, HR technology, payroll, financial services, or professional services industries.
• Experience using AI-assisted content creation, optimization, and workflow tools.
• Familiarity with analytics platforms including Google Analytics, Search Console, Semrush, Ahrefs, BrightEdge, Conductor, or similar tools.

Responsibilities

• Develop content strategies for traditional search engines and AI-powered answer engines.
• Create content frameworks to improve discoverability, citation potential, and authority across generative search platforms.
• Identify opportunities for ADP to become a preferred source for AI-generated responses in HR, payroll, workforce management, benefits, compliance, and related business categories.
• Build content architectures that help AI systems understand relationships among topics, entities, products, industries, and business challenges.
• Monitor AI search trends and adapt content practices as ranking, retrieval, and citation patterns change.
• Write articles, guides, landing pages, FAQs, resource centers, explainers, thought leadership, industry insights, and executive content.
• Develop clear, comprehensive answers to user questions and structure content for people, search engines, and AI systems.
• Translate complex HR, payroll, compliance, workforce, and technology concepts into clear, actionable content.
• Create content for multiple discovery channels and user journeys.
• Apply AEO principles to improve visibility in AI-generated responses.
• Apply GEO strategies to maximize inclusion, retrieval, summarization, and citation by LLM-powered platforms.
• Optimize content for intent matching, semantic relevance, entity recognition, structured data opportunities, and knowledge graph relationships.
• Anticipate conversational search queries rather than relying solely on keyword targeting.
• Create content structures that support AI retrieval, including concise definitions, authoritative explanations, question-and-answer formats, and supporting evidence.
• Analyze search trends, user behavior, AI-generated results, and competitive content opportunities.
• Monitor ADP content in AI-generated experiences and identify improvement opportunities.
• Evaluate content performance using search visibility, engagement, authority, citation frequency, conversion, and user behavior metrics.
• Partner with SEO teams to evolve optimization practices as AI search ecosystems mature.
• Conduct ongoing content audits to find gaps and opportunities across the buyer journey.
• Partner with Product Marketing, Brand, Corporate Communications, Demand Generation, SEO, Product Management, and subject matter experts.
• Collaborate with AI, data, and analytics teams to understand the impact of emerging AI technologies on content strategy.
• Establish best practices and editorial guidelines for AI-search-optimized content.
• Educate stakeholders about changes in search behavior, generative search trends, and emerging discovery platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level