Llmo Strategist

Hartz Mountain Corp•Secaucus, NJ

15h•Hybrid

About The Position

Hartz is seeking a GEO/AEO/LLMO Strategist to strengthen the brand’s visibility, discoverability, and authority across traditional search engines, AI-powered answer engines, generative AI platforms, ecommerce, and emerging digital discovery channels. The strategist will develop and execute approaches to improve how consumers and AI systems discover, understand, and represent the brand and its products. The role combines content strategy, technical optimization, structured data, and website enhancements, with collaboration across brand, ecommerce, performance, agency, and other teams. The position is based at Hartz’s corporate headquarters in Secaucus, New Jersey, with a hybrid schedule of three days in the office and two days remote.

Requirements

Bachelor’s degree in Computer Science or a related field.
At least 5 years of front-end web development and/or SEO experience.
At least 2–3 years of hands-on experience in AEO, GEO, and/or LLM optimization.
Demonstrated ability to improve content readability, authority, structured data, and trust signals for AI-powered search, answer engines, and large language model comprehension.
Strong understanding of evolving AI search behavior, generative engine optimization, answer engine optimization, LLM readability, and supporting SEO best practices.
Excellent written and verbal communication skills.
Ability to work independently and collaborate effectively with cross-functional teams and external partners.
Ability to manage multiple projects simultaneously and prioritize deadlines.
Familiarity with AI-search and analytics platforms such as Ahrefs, Semrush, Profound, Scrunch, GA4, and Google Search Console, and ability to use them to identify insights, monitor performance, and inform optimization strategies.
Proficiency with Microsoft Office programs, including Word, Excel, and PowerPoint, and Google Office Suites.

Nice To Haves

CPG industry experience is highly preferred.
Strong copywriting skills and ability to create and optimize clear, engaging, search-informed content for product detail pages, category pages, FAQs, educational content, and other digital experiences.
Proficiency working with WordPress to create, edit, format, optimize, publish, and maintain website content.
Proficiency writing, testing, and debugging JSON-LD schema markup.
Knowledge of HTML5, CSS3, and XML.
Proficiency with Adobe Creative Suite or comparable visual design and prototyping tools; basic Photoshop capabilities, including image resizing, file optimization, and batch file management.
Experience with omnichannel retail and understanding of consumer discovery and purchasing journeys across brand websites, ecommerce marketplaces, retailer platforms, and other digital channels.
Experience optimizing product content and search visibility on Amazon and other ecommerce marketplaces.

Responsibilities

Develop and execute GEO, AEO, and LLMO strategies to improve brand visibility across AI-driven search, answer engines, and ecommerce platforms; manage agency relationships and owned digital assets, including websites, product detail pages, category pages, and educational hubs.
Improve brand visibility, citation potential, and authority in AI-driven search experiences, answer engines, and generative platforms.
Translate consumer search behavior, product research patterns, and category questions into content and technical optimization opportunities.
Partner with brand, ecommerce, performance teams, agencies, and other external partners to incorporate GEO, AEO, and LLMO priorities into planning, execution, and measurement.
Identify opportunities to position the brand as an authority in key CPG categories; monitor changes in generative search behavior and recommend adjustments.
Improve website and ecommerce content readability, structure, credibility, and trust for AI systems and large language models.
Optimize content clarity, entity signals, schema, FAQs, product attributes, source consistency, and topical authority to support AI comprehension, summaries, conversational results, and citations.
Identify gaps that may prevent AI platforms from accurately understanding, summarizing, or recommending brand and product information.
Collaborate with internal teams to improve website trust signals, content consistency, and machine-readable context across owned properties.
Inform creation of educational, comparison, and evergreen content that supports the buyer journey.
Write and optimize articles, product detail pages, category pages, FAQs, and educational hubs for discoverability while maintaining brand voice and search performance.
Maintain SEO foundations across branded and non-branded queries while prioritizing GEO, AEO, and LLMO outcomes.
Conduct keyword and intent research focused on category education, problem/solution needs, product comparisons, and AI-answer opportunities.
Optimize site architecture, on-page content, internal linking, structured data, and technical foundations for traditional search and AI-powered discovery.
Track and report GEO, AEO, LLMO, and supporting SEO indicators, including AI visibility, citation presence, answer inclusion, organic traffic, rankings, and share of voice.
Use Search Console, Google Analytics, and third-party tools to identify insights, wins, and opportunities; communicate findings and actionable recommendations to stakeholders.
Stay informed about developments in AI, search, ecommerce, digital marketing, and changing consumer behavior to identify opportunities to improve brand discoverability.