Senior SEO Strategy Lead (SEO, AEO, GEO)
About The Position
Airbnb is seeking an execution-focused SEO leader to own strategy and day-to-day execution across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The role focuses on helping Airbnb become a trusted source cited by search engines and AI models, including Google, ChatGPT, Gemini, and Perplexity. It combines growth marketing, content strategy, technical SEO, and emerging AI search behavior, with measurable goals across organic visibility, rankings, AI citations, traffic, bookings, conversion, and demonstrated business impact. The role owns organic growth strategy and content roadmaps, manages content priorities and standards, analyzes data directly using SQL, and drives launches and experiments. It partners with product, engineering, content, and data science teams to improve SEO and AEO across web properties, app surfaces, and structured data. It also develops measurement frameworks for organic channels and communicates Airbnb's perspective on how AI-generated answers are changing travel discovery to senior leaders. The position is US remote eligible. The employee must live in a state where Airbnb, Inc. has a registered entity. Occasional work at an Airbnb office or attendance at offsites may be included, as agreed with the manager.
Requirements
- 10 or more years of experience in SEO.
- At least 2 years in a senior or leadership capacity engaging with executives.
- Strong SQL skills, including writing queries to analyze crawl, log, search console, and conversion data without relying on analysts for core questions.
- Proven track record of shipping SEO programs at scale and driving significant organic growth from prioritization through launch and measurement.
- Expertise in technical SEO and content strategy, including site architecture, structured data, indexation, and content quality.
- Working knowledge of AI-powered search and answer engines, including LLM-based retrieval, citation behavior, and entity recognition, with a clear point of view on optimization.
- Strong analytical foundation and comfort with attribution challenges and measurement frameworks that quantify the business impact of organic channels.
- Experience working cross-functionally with engineering, product, content, and data science teams to implement SEO and AEO improvements at scale.
- Bachelor's degree or equivalent combination of education and progressive experience.
- Must live in a state where Airbnb, Inc. has a registered entity.
Nice To Haves
- Experience in a two-sided marketplace or travel business where listing, location, and user-generated content pages are major organic surfaces.
- Background in international SEO across multiple markets and languages.
- Experience building programmatic or product-led SEO at scale.
- Early-mover experience in AEO/GEO visibility monitoring and optimization.
- Hands-on skill with Python, BigQuery, or similar tools and log/crawl analysis at scale.
Responsibilities
- Own organic growth strategy and content roadmaps across SEO, AEO, and GEO, covering technical SEO, content, on-site experience, and visibility in AI assistants.
- Set content priorities, briefs, templates, and quality standards for acquisition-channel content and landing pages.
- Run the channel hands-on by analyzing data in SQL, sizing opportunities, prioritizing by impact, and managing launches and experiments through measurement.
- Partner with product and engineering teams to embed SEO and AEO best practices into web properties, app surfaces, and structured data.
- Improve how AI models understand Airbnb listings, products, and policies so they represent Airbnb accurately and cite it as a source.
- Build and evolve SEO, AEO, and GEO measurement frameworks, including attribution models, leading and lagging indicators, dashboards, and revenue impact.
- Demonstrate the value of work that is difficult to attribute, including preventive technical work and emerging AI channels.
- Establish Airbnb's perspective on how AI-generated answers are reshaping travel discovery and explain technical concepts in clear business narratives for senior leaders.
- Work cross-functionally with engineering, product, content, and data science teams to implement improvements at scale.
- Develop and retain high-performing teams.
Benefits
- The role may be eligible for a bonus.
- The role may be eligible for equity.
- The role may be eligible for benefits.
- Employee Travel Credits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
