LLMO STRATEGIST

The Hartz Mountain Corporation•Secaucus, NJ

6h•$90,000 - $105,000•Hybrid

About The Position

Hartz is seeking a GEO/AEO/LLMO Strategist to improve the brand’s visibility, discoverability, and authority across traditional search engines, AI-powered answer engines, generative AI platforms, ecommerce, and emerging digital discovery channels. The strategist will develop and execute strategies for how the brand is discovered, understood, and represented, using content strategy, technical optimization, structured data, and website enhancements to keep brand information accessible, relevant, and credible. The role translates consumer search behavior, digital insights, and business objectives into optimization strategies that strengthen digital presence and support marketing goals. It partners with brand, ecommerce, performance, and external agency teams, while monitoring developments in AI, search, ecommerce, and digital marketing to identify opportunities and adapt to changing consumer behavior. The position is based at Hartz’s corporate headquarters in Secaucus, New Jersey, with a hybrid schedule of three days in the office and two days remote. The anticipated salary range is $90,000–$105,000, depending on qualifications and experience. The role may also be eligible for an annual discretionary incentive award.

Requirements

Bachelor’s degree in Computer Science or a related field.
At least 5 years of front-end web development and/or SEO experience.
At least 2–3 years of hands-on experience in AEO, GEO, and/or LLM optimization.
Demonstrated ability to improve content readability, authority, structured data, and trust signals for AI-powered search, answer engines, and large language model comprehension.
Strong understanding of evolving AI search behavior, generative engine optimization, answer engine optimization, LLM readability, and supporting SEO best practices.
Excellent written and verbal communication skills.
Ability to work independently and collaborate effectively with cross-functional teams and external partners.
Ability to manage multiple projects simultaneously and prioritize deadlines.
Familiarity with Ahrefs, Semrush, Profound, Scrunch, GA4, and Google Search Console, and the ability to use these tools to identify insights, monitor performance, and inform optimization strategies.
Proficiency with Microsoft Office programs, including Word, Excel, and PowerPoint, and Google Office Suites.

Nice To Haves

CPG industry experience is highly preferred.
Strong copywriting skills and ability to develop and optimize clear, engaging, search-informed content across product detail pages, category pages, FAQs, educational content, and other digital experiences.
Proficiency working with WordPress to create, edit, format, optimize, publish, and maintain website content.
Proficiency writing, testing, and debugging JSON-LD schema markup.
Knowledge of HTML5, CSS3, and XML.
Proficiency with Adobe Creative Suite or comparable visual design and prototyping tools.
Basic Photoshop capabilities, including image resizing, file optimization, and batch file management.
Experience with omnichannel retail and understanding consumer discovery and purchasing journeys across brand websites, ecommerce marketplaces, retailer platforms, and other digital channels.
Experience optimizing product content and search visibility across Amazon and other ecommerce marketplaces.

Responsibilities

Develop and execute GEO, AEO, and LLMO strategies for brand visibility across AI-driven search, answer engines, and ecommerce platforms, managing agency relationships and owned digital assets.
Improve brand visibility, citation potential, and authority in AI-driven search experiences, answer engines, and generative platforms.
Translate consumer search behavior, product research patterns, and category questions into content and technical optimization opportunities.
Partner with brand, ecommerce, performance, and external agency teams to incorporate GEO, AEO, and LLMO priorities into planning, execution, and measurement.
Identify opportunities to establish the brand as an authority within key CPG categories and monitor changes in generative search behavior to recommend adjustments.
Make website and ecommerce content more readable, structured, credible, and trusted by AI systems and large language models.
Optimize content clarity, entity signals, schema, FAQs, product attributes, source consistency, and topical authority to support AI comprehension, summaries, conversational results, and citations.
Identify gaps that could prevent AI platforms from accurately understanding, summarizing, or recommending brand and product information.
Collaborate with internal teams to improve website trust signals, content consistency, and machine-readable context across owned properties.
Inform creation of educational, comparison, and evergreen content that supports the buyer journey.
Write and optimize articles, product detail pages, category pages, FAQs, and educational hubs for discoverability.
Ensure website and ecommerce content reflects brand voice while maximizing search performance.
Maintain SEO foundations across branded and non-branded queries while prioritizing GEO, AEO, and LLMO outcomes.
Conduct keyword and intent research focused on category education, problem/solution needs, product comparisons, and AI-answer opportunities.
Optimize site architecture, on-page content, internal linking, structured data, and technical foundations for traditional search and AI-powered discovery.
Track and report GEO, AEO, LLMO, and supporting SEO indicators, including AI visibility, citation presence, answer inclusion, organic traffic, rankings, and share of voice.
Use Search Console, Google Analytics, and third-party tools to identify insights, wins, and opportunities.
Communicate findings to stakeholders with actionable recommendations.