AEO Content Strategist
About The Position
Chime's Organic Growth team focuses on helping members find Chime without paid media, as consumers increasingly use AI tools like ChatGPT and Gemini for financial product discovery. Chime is a leader in AI answers for core banking categories, and this role will expand that lead. The AEO Content Strategist will be responsible for content and citation strategies that win in AI search, managing Chime's blog from planning to publishing, overseeing AI-powered content workflows, and securing third-party citations that AI models trust. This role partners closely with the Principal, AI Search Strategy & SEO, to achieve visibility targets in priority categories. It's a hands-on position with strategic elements, involving tasks such as identifying citation gaps, briefing publisher partners, managing content through compliance, and publishing in the CMS.
Requirements
- 5+ years of experience in editorial strategy, content strategy, or SEO content with a proven record of increasing organic visibility, traffic, or conversions.
- Hands-on AEO/GEO knowledge, understanding how LLMs and AI answer engines select and cite sources, and the impact of content structure, accuracy, and third-party coverage on visibility.
- Experience with AI content tools and workflows (e.g., AirOps, Profound, LLM-based writing/optimization tools) and a desire to automate repetitive tasks.
- Experience publishing in a regulated industry (financial services, fintech, insurance, or healthcare) and managing content through legal and compliance review.
- Hands-on experience with a CMS (Contentful preferred) and Jira or similar ticket-based workflows.
- Experience managing freelancers, agencies, or external partners, including timelines, quality, and budget.
- Strong writing and editing skills, attention to detail for accuracy, and the ability to translate performance data into actionable recommendations.
- Ability to manage multiple workstreams and stakeholders in a fast-paced environment with minimal supervision.
Responsibilities
- Own Chime's blog and editorial content plan for SEO and AEO, creating a roadmap from priority categories, prompt data, and member insights to drive Chime's story and earn citations in AI answers.
- Manage the editorial calendar to maintain a consistent publishing schedule, structuring content for AI discoverability and understanding with clear answers, proper formatting, and accurate product details in Contentful.
- Lead content across Chime.com, including product launches and seasonal campaigns in collaboration with Product Marketing, and improve conversion rates through CTAs, email capture, conversion paths, and CRO testing.
- Manage the daily relationship with AirOps, an AI content optimization platform, and automate content lifecycle steps from drafting to publishing to increase speed without sacrificing quality.
- Lead offsite visibility efforts with affiliate and publisher partners, managing the AI visibility budget, identifying missing citations, briefing partners on product information, and tracking placements.
- Facilitate content review through Legal & Compliance and partner banks, managing a high-volume queue and utilizing AI-assisted pre-review tools.
- Collaborate with PR, Brand, Social, YouTube, and the Help Center to ensure accuracy and consistency in Chime's online presence.
- Track citations, AI visibility by topic, rankings, traffic, and enrollments, and conduct experiments on content format, structure, and CTAs, applying learnings to weekly performance reviews.
Benefits
- Backup child, elder, and pet care
- Subsidized commuter benefits
- Comprehensive health, financial, and wellbeing benefits
- Generous vacation policy
- Company-wide paid days off
- 1% of time off to support local community organizations
- Annual wellness stipend
- Up to 22 weeks of paid parental leave for birthing parents
- 12 weeks of paid parental leave for non-birthing parents
- Access to family planning reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
