Senior Manager, Commercial AI Search Strategy (AEO/GEO)

The New York Times•New York, NY

1d•$140,000 - $165,000•Hybrid

About The Position

The New York Times is seeking a strategic, analytical marketer to improve how AI-generated answers represent its brand, products, subscription value, pricing, and customer experience. The role develops an ongoing understanding of commercially important questions people ask AI systems, the sources influencing answers, and opportunities to improve the visibility and accuracy of the Times’ information. The Senior Manager identifies priorities, guides experiments, measures outcomes, and turns findings into practical recommendations for product marketers and teams responsible for relevant consumer-facing surfaces. The position is part of the enterprise Marketing team and works closely with Product, Growth, Audience, Communications, and Customer Care. It is a full-time, hybrid position based at the New York City headquarters, with three days per week in the office. The role also calls for support of journalistic independence and commitment to the Times’ mission to seek the truth and help people understand the world.

Requirements

At least 7 years of experience in SEO measurement, marketing, digital strategy, consumer insights, analytics, or a related field.
Enough technical SEO literacy to distinguish a crawler or indexing problem from a messaging problem.
Experience researching consumer questions, monitoring how a brand or product is represented and perceived, and synthesizing findings into actionable recommendations.
Experience designing experiments, estimating impact, evaluating results, and using evidence to recommend next steps.
Direct exposure to AI-search measurement, such as designing a prompt set, auditing citations, comparing engines, or running an experiment.
Strong commercial judgment about which prompts and answer frames matter to subscription and product decisions.
Experience translating strategy into technical implications, explaining complex or technical findings clearly to different audiences, and turning analysis into recommendations other teams can use.

Nice To Haves

Experience with Peec, Profound, or another visibility platform.
Experience marketing consumer products, subscriptions, or digital content.
Familiarity with teams and consumer-facing surfaces, owned or earned, that help market or educate consumers about a brand, product, subscription, or customer experience.

Responsibilities

Monitor how AI systems answer commercially important consumer questions about The New York Times, including questions about its brand, products, subscription value, pricing, and customer experience.
Prioritize topics and opportunities based on their strategic importance to the business.
Identify the sources shaping AI-generated answers and diagnose gaps in how the brand and its commercial value are represented.
Recommend experiments to improve the visibility and accuracy of AI answers, guide execution with partners, and measure whether interventions are effective.
Translate research and monitoring into clear, actionable guidance for product marketers, who coordinate follow-up with teams that own relevant surfaces.
Partner with product marketers and relevant teams to improve messaging and content, and help ensure public commercial New York Times pages can be retrieved and used effectively as sources in AI-generated answers.
Demonstrate support and understanding of the value of journalistic independence and commitment to the mission to seek the truth and help people understand the world.

Benefits

Potential eligibility for variable pay, such as an annual bonus and restricted stock, depending on role.
Medical benefits.
Dental benefits.
Vision benefits.
Flexible Spending Accounts (F.S.A.s).
Company-matching 401(k) plan.
Employee stock purchase plan.
Paid vacation.
Paid sick days.
Paid parental leave.
Tuition reimbursement.
Professional development programs.